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What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

Google Payday Loans Algorithm Update Launch is Imminent

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Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week. Less than a month after announcing a significant update to its algorithm targeting spammy queries such as payday loans, Google's Distinguished Engineer Matt Cutts announced yesterday at SMX Advanced that another update will launch this week. 0 Comments

Matt Cutts: Google +1s Don't Lead to Higher Ranking

google-plus-question

A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings. A Moz blog post gained big attention after proclaiming an "amazing correlation with higher search rankings" and quickly prompted Google's Distinguished Engineer to debunk the overall idea that Google +1's lead to higher search rankings. 0 Comments

Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

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Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. 0 Comments

Penguin 2.0 Forewarning: The Google Perspective on Links

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If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. 0 Comments

Matt Cutts Talks Google Penguin, Negative SEO, Disavowing Links, Bounce Rate & More

Matt Cutts Daily Photo

A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. A recent Q&A session with Google’s Distinguished Engineer covered a wide range of SEO topics – from paid links, to +1s as a quality signal, to secured search and Not Provided keyword data, and more. Here are the highlights from live coverage. 0 Comments

Should You Still Use Nofollow?

Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? Recent changes in the processing of the nofollow attribute have caused consternation and concern among many publishers. How should you adapt your on-page SEO strategy? 0 Comments

Google Changes Course on Nofollow

Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that's no longer the case. 0 Comments