Articles on SMS

RSS

YP Adds Social Sharing, Curated Collections to Mybook

yp-mybook

YP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. YP has updated its mybook experience to allow users to share their mybook collections via email, SMS, Facebook, and Twitter. 0 Comments

Are You Overpaying Your Advertising Partners for Mobile App Installs?

Last click attribution method

If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. 0 Comments

The New Inbox: The Intersection of Email, Mobile & Social Marketing

emails-not-optimized

The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. 0 Comments

10 Killer Android Apps to Make Your Life Easier

10-android-apps-to-make-your-life-easier

Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and space. Our phones have become the hub for much of our communications and a growing percentage of our productive work – and they can get clogged up with clutter pretty quickly. These free and paid apps will help you take back some of your time and space. 0 Comments

18 Social & Local Marketing Ideas Based on the Consumer Journey

consumer-pathway

These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. These simple local and social search strategies are relatively simple to implement and should help you improve marketing performance. All these ideas are based around the consumer pathway; a 7-step process which sits at the root of marketing theory. 0 Comments

Mobile Ad Revenue Outlook: Local Search Leads the Way

mobile-local-ad-spend-by-forecast

Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. Local's growing share of mobile advertising will come about as brand advertisers increasingly evolve their campaigns to the realities of mobile usage and the native capabilities of the device. Mobile advertising will also move down market to SMBs. 0 Comments

Mobile Forecast: Local Dominates Ad Spend

us-mobile-ad-revenues-national-local

Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action. Location targeted ads represent under half of mobile ad dollars, growing to almost 2/3 by 2016. This measures mobile ads shown based on location, geo-modified search term, or those who have geographically relevant ad copy or calls to action. 0 Comments

Kick-Start Your PPC Campaign in 6 Easy Steps

running-shoes

Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd. 0 Comments

Getting Arrested? Now There's An App For That

occupy-wall-street-im-getting-arrested

Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided to build the app after a friend's girlfriend was about to be arrested at OWS. Coming soon to iPhone. Occupy Wall Street has inspired some action - the creation of the "I'm Getting Arrested" App for Android. A software developer decided to build the app after a friend's girlfriend was about to be arrested at OWS. Coming soon to iPhone. 0 Comments

Windows Phone 7.5 (Mango) Adds Bing, Social Integration

windows-phone-7-mango-bing

Microsoft's Windows Phone Mango update has been released. Users will find deep integration with social features and a mobile-tuned Bing search that lets you search via voice, audio, and vision. Bing Local Scout also provides local search results. Microsoft's Windows Phone Mango update has been released. Users will find deep integration with social features and a mobile-tuned Bing search that lets you search via voice, audio, and vision. Bing Local Scout also provides local search results. 0 Comments

Google+: Huddles Renamed; New Mobile Features; Loyal Apps Users Unhappy

google-huddle-now-messenger

Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. Huddle has a new name: Messenger. Google also announced some additional mobile features for iOS and Android. And while just about anyone can join Google+, Google Apps account users are feeling left out thanks to a new conflict and lack of support. 0 Comments

Will Search Drive Mobile Ad Revenues?

With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. With increasing search volume, combined with higher CTRs and CPCs than desktop search, it becomes a matter of arithmetic to plot a fairly healthy roadmap for mobile search ad revenue. 0 Comments