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Search Top Priority Among SMBs [Study]

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The results of a recent BIA/Kelsey study show that for 2015, search marketing and PPC will be a top priority for many small and medium-sized businesses. A recent BIA/Kelsey study shows that for 2015, search marketing and PPC will be a top priority for many SMBs. 0 Comments

Content Marketing: 3 Overlooked Content Sources

Urgent

The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to squeeze more content out of them. 0 Comments

Why Content Marketers Should Step Back From Creation and Focus On Strategy

Most Important Content Marketing Objectives

Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. Taking a step back from the day to day frenzy of content marketing to develop an effective content marketing strategy will help marketers to better 'aim the content' arrow, which ultimately will help them better achieve their goals. 0 Comments

3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

Strategy

Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. Your website represents your brand, engages prospective customers, and converts your traffic into customers. Rather than prioritizing channels that drive traffic, focus on your website first, and build the rest of your marketing strategy around it. 0 Comments

Big Brands, Google, Penalties & You

Google Loves Big Brands

If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty. If you mimic all the good things brands do well, Google will give you some of those authority and quality points. Though big brands are subject to the same rules as regular sites, here's why they are more likely to survive or recover from a penalty. 0 Comments

Local Search Battle Heats Up: Can Yelp Fight Off Facebook & Foursquare?

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Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy. Is Facebook – and to a lesser extent Foursquare – becoming more Yelp-like, and thus a threat? Some might believe the answer is an obvious yes, but it's worth looking at some of the moats Yelp has built in local search that won't make it so easy. 0 Comments

Is Facebook Local Search's Sleeping Giant, or Just Sleeping?

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Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. Facebook has the opportunity to tackle local. If you triangulate Facebook's recent moves with Home, Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. 0 Comments

Google Authorship Presents Branding Opportunity for SMBs

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Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. Google authorship has made it easier for small- and medium-sized businesses (SMBs) to get their brands in front of prospective customers, because they can now have their brand represented alongside their content within Google’s search results. 0 Comments

Google Sells Enhanced Campaign Benefits ... But Are SMBs Buying?

Google Enhanced Campaigns Smartphone to Store

Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into. Against a backdrop of mixed reactions to the new program, Google's Kesh Patel characterizes the AdWords enhanced campaigns as continued evolution into the multiscreen world that's a far cry from the one AdWords was first born into. 0 Comments

Force Feeding Mobile: Google Continues SMB Courtship

simpsons-homer-doughnuts

By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade's marketing mix. By forcing SMBs into a cloud-based, cross-platform world with Enhanced Campaigns, Google has done SMBs a long-term favor. SMBs must learn how to work the medium that will constitute a key part of their next decade's marketing mix. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

3 Hyperlocal Networks SMBs Should Partake In

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The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice for your business. There is real opportunity to get found in these directories and the main search engines. The jury is very much out on hyperlocal. Why should small and medium-sized businesses bother? Because you can establish a genuine voice for your business. There is real opportunity to get found in these directories and the main search engines. 0 Comments

5 Tips for Writing Winning PPC Ads

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How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with abbreviations can turn your PPC ads into big winners. How using clear, easy to understand language, as well as vivid, emotional language, plus focusing on the intent behind your keywords, having a clear call to action, and not going overboard with abbreviations can turn your PPC ads into big winners. 0 Comments

5 Common SMB Online Marketing Optimization Issues Solved: Q&A with Lee Odden

baronbob-fix-me

SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. SMBs have an uphill battle in the online marketing arena; smaller budgets and less manpower may leave them feeling like David to big business Goliaths. Industry vet and “Optimize” author Lee Odden offers solutions to five common SMB challenges. 0 Comments

Refuting 4 Top Pay-Per-Call Misconceptions

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While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. While there is growing usage and interest in pay per call, advertising providers are still ironing out how they position and sell it to local advertisers unfamiliar with the model. Here’s how to ease local advertisers concerns about pay-per-call. 0 Comments

Checking Into the Future with Foursquare's Dennis Crowley

The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. The remaining challenge for Foursquare is the SMB segment, where advertisers aren't as easy to reach. The proposition is for SMBs to utilize Foursquare's dashboard to manage specials and drive foot traffic. 0 Comments

SMB Must-Haves in 2011

Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. Make sure you stay on top of Google Places, Facebook and Twitter, and monitoring and tracking this year. 0 Comments

Mobile & Location: Checking in on the Latest (Part 2)

Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. Startups with a business model based on local check-ins and promotional campaigns run by SMBs are in need of a reality check. Winners in this space will offer real value that goes beyond virtual incentives. 0 Comments