Articles on smartphones

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Bing Rolls Out Tablet-Related Device Targeting Updates

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After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. After announcing it would make changes to targeting functionality, Bing has begun migrating to unified device targeting based on simplicity, efficiency and control. 0 Comments

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

US Mobile Search Ad Spending 2012-2018

Google's dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads. according to an eMarketer report. Google's dominance in paid search is taking a hit and is forecast to fall to 64.2% by 2016. Mobile ad spending is forecast to hit $28.41 billion by 2018. 0 Comments

Mobile Search Advertising Grows in Q1: 8% in U.S., 135% Globally

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Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. Two reports released with Q1 data from Covario and IgnitionOne look at global and U.S. search data year-over-year and quarter-over-quarter to paint a picture of mobile ad spend, click-through rate, cost per click, and more. 0 Comments

Mobile & Tablet Click Curves Confirm: Your Site is Either Page 1 or Nowhere

Mobile Clicks Analytics

BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought. BrightEdge have crunched the numbers to develop the first public click curves for mobile and tablet devices. In a world where smartphone and tablet users are in the majority, ranking in positions 1-3 is even more essential than previously thought. 0 Comments

Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

Spotlight on Mobile and Tablet

Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets. Revenue from paid search grew to 44 percent of revenue from all search engine traffic, including organic, MarketLive reported. Paid search made up about one-third of search engine visits. One-third of all traffic came from smartphones and tablets. 0 Comments

Mobile Traffic Up 125% but Conversions Lag Behind Desktop [Study]

Conversion Rate Smartphone vs Desktop

In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. In a world where mobile traffic continues to rise, you'd expect conversion rates to rise as well. But data from BrightEdge shows many sites are missing out on conversion opportunities, and signs point to not being optimized for mobile users. 0 Comments

Android Device Manager Finds Your Lost or Stolen Smartphone

Android Device Manager

The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely wipe the device if it is lost or stolen, a feature long called for by Android users. The Android Device Manager feature, which is similar to Apple's Find My iPhone app, lets users of Android smartphones and tablets locate and remotely wipe the device if it is lost or stolen, a feature long called for by Android users. 0 Comments

Facebook Mobile Ad Revenues Surge, But Profits Slump

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Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use of its network via mobile devices rocketed by 57 percent as mobile users topped desktop users. Facebook's fourth quarter results show that around 23 percent of its total fourth quarter advertising revenue ($305 million) came from mobile. Use of its network via mobile devices rocketed by 57 percent as mobile users topped desktop users. 0 Comments

3 Key Themes From Q4 Paid Search

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Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. Q4 2012 reports from Kenshoo, Marin, and Covario show strong volume, traffic, and conversions; mobile and tablet traffic levels hitting all-time highs, and that Thanksgiving day has officially become a retail force to be reckoned with. 0 Comments

Justifying Smartphone PPC Spend as Tablet Results Soar

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Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? Tablet ownership is growing month-on-month in the U.S., UK, and other markets. Various surveys show tablets are accounting for roughly 20 percent of PPC clicks and conversions. So with this new reality emerging, how do you justify mobile spend? 0 Comments

Google’s Mobile World & Vision for 2012

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As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. 0 Comments

Google Debuts Chrome for Android

Google Chrome Android Beta

The mobile version of Chrome runs on smartphones or tablets with Android 4.0 Ice Cream Sandwich or above. Although Chrome for Android was designed from the ground up for mobile devices, it has many of the same features of the desktop version. The mobile version of Chrome runs on smartphones or tablets with Android 4.0 Ice Cream Sandwich or above. Although Chrome for Android was designed from the ground up for mobile devices, it has many of the same features of the desktop version. 0 Comments

Details of Android Ice Cream Sandwich & Galaxy Nexus Flagship

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Google has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus phone that will accompany it. This article dives into the announced features of both, which includes the Roboto font, face unlock, and much more. Google has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus phone that will accompany it. This article dives into the announced features of both, which includes the Roboto font, face unlock, and much more. 0 Comments

Foursquare Hits 1 Billion Check-Ins

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This week the two-and-a-half-year-old foursquare has hit another stellar benchmark: a billion check-ins. The continuous surge in the service’s popularity combines with recent business options to make foursquare a powerful marketing opportunity. This week the two-and-a-half-year-old foursquare has hit another stellar benchmark: a billion check-ins. The continuous surge in the service’s popularity combines with recent business options to make foursquare a powerful marketing opportunity. 0 Comments