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Bing's Unified Device Targeting Arrives

Bing Ads

Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. Bing Ads is in line with Google AdWords, now that Microsoft's search engine has added smartphones to the device-targeting changes made this past fall. 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

responsive-design

While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

Mobile Search: Not Just on the Go

mobile usability

A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. How can marketers take advantage of this? A new study from Yahoo shows that more and more mobile searches are happening in the home, where PCs or laptops are also available. 0 Comments

Introducing the Local Marketing Adoption Curve

Localized Search

Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. Local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. 0 Comments

Cross-Device Measurement: Believe the Hype

facebook-new-cross-device-tracking-tool-photo-1

The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. When targeting consumers across devices, it is important to evaluate whether the right mix of channels and devices are being applied to the right marketing goals. When targeting consumers across devices, it's important to evaluate whether the right channels and devices are being applied to the right marketing goals. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

post-recovery-panda-analysis

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Responding to Device Changes in Google and Bing

mobilephone77

Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. Recently, both Bing and Google announced some changes to mobile advertising that you need to be aware of and react to within your PPC campaigns. 0 Comments

Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

3 Ways to Dig Deeper for Bigger Paid Search Success

little-fish

The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details. The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. 0 Comments

Reaching the College Market With PPC

graduation

With the start of a new school year fast-approaching, it's time for businesses to tap into the lucrative college market with PPC search marketing tactics. With the start of a new school year fast-approaching, it's time for business to tap into the lucrative college market with PPC search marketing tactics. 0 Comments

Google Now Calculates Bitcoin Prices in Search Results

Bitcoin Price Google Search

How much is a Bitcoin worth today? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries such as "Price of BTC" or "Bitcoin price". Bing added a Bitcoin convertor in February. How much is a Bitcoin worth? Now Google can tell you. The search giant has added a Bitcoin calculation tool to its search results for certain queries. 0 Comments