Articles on small businesses

RSS

3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

mobile-location-ad-extension-sprint

Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. Enhanced Campaigns are a game changer. They make it much easier for small, local businesses to get ROI from mobile search ads. Increase clicks and conversions in your mobile campaigns with these three new or overhauled ad extensions. 0 Comments

How to Use Google+ Local to Get New Customers

google plus app

Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers. Google+ Local is a powerful tool for small businesses targeting local customers because it combines customer reviews and local search into one platform. Here are two key ways small businesses can use Google+ Local to acquire new customers. 0 Comments

5 Reasons Small Business Should Love Local SEO

local-seo-compass

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online. Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear high. Local SEO is an obvious choice for any small business who wants an easy path online. 0 Comments

Foursquare Adds Local Updates From Businesses

checkin-image

Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. Microsoft also announced that it has integrated Foursquare into Bing search results. Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. Microsoft also announced that it has integrated Foursquare into Bing search results. 0 Comments

Google Acquires (and Shuts Down) Trust Seal Company KikScore

kikscore-confidence-badge

Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. Google’s second acquisition of the year is trust seal provider KikScore, based out of Washington, D.C. and Denver. Terms of the deal weren’t disclosed. As of June 28, KikScore's service will no longer be available to their 1,700+ customers. 0 Comments

Lost on Google: Small Businesses Seek Answers After Penguin Update

Sad Dog

A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. A Wall Street Journal article on Google’s Penguin update highlighted some of the damage done to small businesses. Taking a quick look at these hurting websites offers some reasons why they have lost their search rankings and traffic from Google. 0 Comments

How to Google-Proof Your Small Business SEM Strategy

google-logo-magnifying-glass

For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience. Here’s how to do it. For small business owners, a spate of changes from Google has brought anything but stability. In addition to diversifying your marketing tactics, you’ll also want to embrace social media and focus on the user experience. Here’s how to do it. 0 Comments

Google: Websites Are Now Free For New York Businesses

new-york-get-business-online-google

In conjunction with the new deal they have made with Intuit, Google is now offering free websites - built with the Intuit product - as well as domain names, help setting up AdWords accounts, and tips on online marketing to New York businesses. In conjunction with the new deal they have made with Intuit, Google is now offering free websites - built with the Intuit product - as well as domain names, help setting up AdWords accounts, and tips on online marketing to New York businesses. 0 Comments

Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search

google-search-estimator-regions

Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a lot of money through AdWords when you're at a loss of historical analytical data and feeling out a new topic for advertising. Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a lot of money through AdWords when you're at a loss of historical analytical data and feeling out a new topic for advertising. 0 Comments

BizDev Link Building: 10 Questions with Ken McGaffin

ken-mcgaffin-headshot

Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for business development can be found in sites that already link to you, McGaffin says in this Q&A. Links are important for SEO, but links can also be turned into business development opportunities - which is why the most fruitful opportunities for business development can be found in sites that already link to you, McGaffin says in this Q&A. 0 Comments

Phone Through Rate is new AdWords Ranking Factor

google-adwords-clickable-numbers-mobile

Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions. Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on offline actions rather than on purely online actions. 0 Comments

5 Reasons Search Marketers Shouldn't Discount Bing

Bing Local Business

Although Google still retains its overwhelming 2-to-1 lead, with Bing’s market share now exceeding the 30 percent mark (including powering Yahoo search), there are a number of reasons search marketers shouldn’t discount it. Here are five of them. Although Google still retains its overwhelming 2-to-1 lead, with Bing’s market share now exceeding the 30 percent mark (including powering Yahoo search), there are a number of reasons search marketers shouldn’t discount it. Here are five of them. 0 Comments

Preparing Your Small Business Site For SEO

A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. A starter guide for small business owners who are launching a brand new site and approaching search engine optimization for the first time. 0 Comments

Improve Your SMB Site with These 2 Basic SEO Metrics

Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. 0 Comments