Articles on small business owner

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3 Ways to Measure Link Building ROI

link-building-value

Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools. Tying conversions to any effort that may bear fruit down the road, and selling such a service to an ROI-focused business owner, is tough. Here are three ways to measure ROI in terms of why they matter and how to use them, plus some helpful tools. 0 Comments

10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

Lite Can Still be Powerful

Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. Full-blown, robust SEO audits are not necessary for every website. Lite SEO audits can yield important insights. And for small to medium sized business owners, this process can be completed relatively quickly and without breaking the bank. 0 Comments

How to Avoid Hiring a Bad SEM Vendor

sinking-sem-ship

Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. Buying search engine marketing services can be tricky in the best of circumstances given how new and complicated the industry is. Here’s how a small business owner can figure out the difference between a good SEM proposal and a crappy one. 0 Comments

Why I Talk Most Folks Out of SEO Projects

salesman-contract

Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for business owners. Let’s commit ourselves to being honest about expectations and the work necessary to see results. Let’s all do our part by walking away from business that we shouldn’t take. Those SEO jobs where there is no real ROI for business owners. Let’s commit ourselves to being honest about expectations and the work necessary to see results. 0 Comments

Is Google's AdWords Express Right For You?

adwords-express-places

AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control. AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is the most efficient way to spend your advertising dollars. Some factors to consider: budget, location, and control. 0 Comments

The Big Picture -- Well-Rounded SEM for SMBs, Part 3

In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign include local search, usability, and creating a Web site that will increase conversions. In past weeks, we discussed some ways to drive traffic to a small business Web site and get their marketing message in front of the right people. A few more elements a small business should consider when looking at a well rounded SEM campaign include local search, usability, and creating a Web site that will increase conversions. 0 Comments

Letters About LookSmart's Cost-Per-Click Change

A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing.A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing. A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing.A sampling of letters received by Search Engine Watch relating to the change by LookSmart to cost-per-click pricing. 0 Comments