Articles on Slingshot SEO

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How to Predict Keyword Profitability in New Verticals

predict-keyword-profitability

Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital. Want to gauge organic keyword profitability? This four-step forecasting model will help you predict the potential value of your target keyword verticals, which should help you make a more informed business decision about where to invest capital. 0 Comments

3 More Studies Examine Wikipedia’s Page 1 Google Rankings

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Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. Three companies – Conductor, SpyFu, and Slingshot SEO – have released studies offering alternative looks at the distribution of Wikipedia results on Google’s first page and beyond, to determine how pages rank for a large assortment of queries. 0 Comments

Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

multi-touch-attribution-study

SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year. SlingshotSEO outlines a step-by-step process for marketing channel valuation and prioritization based on multi-touch attribution. Their analysis looked at more than 23 million multiple-interaction conversions across 30 domains over one year. 0 Comments

Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]

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A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more relative value. A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more relative value. 0 Comments

New Benchmarks Study Shows 5 Key SEO Findings

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MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 edition. Key findings this year revolve around content creation, developing an SEO strategy, and the lack of local business listing tactics. MarketingSherpa, an SEO research firm that publishes an annual benchmark report, has released its 2012 edition. Key findings this year revolve around content creation, developing an SEO strategy, and the lack of local business listing tactics. 0 Comments