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Financial Services PPC Ads: Words That Work [Study]

Financial Institutions Ad Performance Heatmap All Devices

Researchers at Bing Ads recently took a close look at word choices in financial services search ads to see if there were specific terms that got more clicks than others – and to see if this varied according to device. Here are those findings. Bing Ads research reveals the top PPC ad word choices for financial institutions, insurance, and loans and lending categories to increase click-throughs. 0 Comments

4 Types of Low-Cost Content Small Businesses Should Create

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Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are also creating buzz, relationships with consumers, and value to their clients. Small businesses need to market themselves without breaking the bank. By creating great content and promoting that content via social media, small businesses are also creating buzz, relationships with consumers, and value to their clients. 0 Comments

9 Content Marketing Lessons From Tourism Australia

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In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and consistent execution. 0 Comments

Optimize: How to Attract and Engage More Customers [Book Review]

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in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing. in "Optimize", Lee Odden contends that it takes many stakeholders in an organization - and not just on the marketing team - to contribute to an effective content marketing program and integrate it with search and social marketing. 0 Comments

SEO for Startups: Build Authority Offsite

How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. How new online businesses can quickly create organic visibility while simultaneously building trust and authority within their domain. 0 Comments