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The 4 Most Interesting Features in Google Shopping Campaigns

Google Shopping Campaigns

There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. There is a lot to like about the switch from the current PLA format to the new Google Shopping Campaigns. Here are the four most compelling new features Google is rolling out, and how they will benefit retailers going forward. 0 Comments

Big Data Marketing's Next Frontier: Paid Search

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PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. PLAs and other paid search offer an excellent opportunity to capture more customers. Make all your time and money investments pay off by using a data-driven approach to deliver a premium onsite experience that matches the intent of your prospects. 0 Comments

Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

pla-percent-of-clicks-vs-text-ads-marin

Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. Marin Software released a report examining the performance of product listing ads (PLAs). The research found that PLAs not only have a higher click-through rate (CTR) than text ads, but PLA CTRs have increased each month since February. 0 Comments

PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

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Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. Both paid and organic search listings are fighting for the same customer and keyword term. This ability to maximize share of voice is critical, especially when you start to understand the multiplication power of having multiple listings. 0 Comments

Google PLA Ads: 6 Ways to Crush It

google-shopping-cart

As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live in AdWords, you should start adopting these techniques to continue to stay ahead of the competition. 0 Comments

Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

google-catalogs

Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. Google Catalogs annotations are much more than just hyperlinks to product pages. Here's how to use annotations to enrich the consumer experience rather than just to point to product pages, plus some FAQs on reading Google Catalogs analytics. 0 Comments

4 Google Product Listing Ads Tips for Q4

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More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. More than 100,000 retailers have stuck around to play in Google’s new product-based CPC advertising channel. If you’re one of these retailers, then the following tips and best practices for Product Listing Ads campaigns heading into Q4 are for you. 0 Comments

Google & Ecommerce: 10 Things Business Owners Need to Know Before July

Google Shopping

Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready for the switch will face some serious repercussions. Stay ahead of the changes! Here's what you need to know. 0 Comments

How Internal Data Can Cause External Damage

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Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. Using just one source of statistics to make business decisions is like driving a car with only one eye open. A company that only uses a single stream of data to make decisions can lose millions in revenue and allow other companies to profit. 0 Comments

How to Leverage Product Inventory Feeds to Maximize PPC ROI

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Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. Retailers will always rely on the tried and true techniques like “free shipping” and “easy returns”. But those don’t take into account what you actually can sell today. Here’s how to generate greater efficiency with your product feed. 0 Comments

Successful SEO Tactics: On-Site Optimization

SEO On-site Factors

On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user and plan holistically. Here are some core on-site attributes and how to best utilize them. On-site optimization has long been a cornerstone in any organic search effort. Two important principles to remember are to optimize toward the end user and plan holistically. Here are some core on-site attributes and how to best utilize them. 0 Comments

SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

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Getting product-level (or item-level) URLs to rank is often a challenging scenario that large, complex websites face. Here’s an in-depth look at actionable techniques large sites can apply to overcome the challenges inherent in product-level SEO. Getting product-level (or item-level) URLs to rank is often a challenging scenario that large, complex websites face. Here’s an in-depth look at actionable techniques large sites can apply to overcome the challenges inherent in product-level SEO. 0 Comments

Lifting Conversion Through Curation and Badging

Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts conversion rates. Badges call attention to specific items on a web page. Curation determines which items to badge. Here's why curation with badges boosts conversion rates. 0 Comments

Profit Optimization: Marry Search Data with Sales to Boost Marketing ROI

We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. We talk endlessly in this industry about conversions being the holy grail of our search marketing efforts. But with today's ever-discriminating CEO, we need to do better. Not all conversions are worth the same to your business. 0 Comments

New Players in Shopping and Comparison Search

Although established players continue to dominate the shopping and comparison search space, a number of new companies have launched promising alternatives that offer even more features for searchers and merchants. Although established players continue to dominate the shopping and comparison search space, a number of new companies have launched promising alternatives that offer even more features for searchers and merchants. 0 Comments

Become.com Launches Shopping Search Engine

The founders of pioneering shopping search engine MySimon have teamed up again to produce Become.com, a new service that provides information and options for all aspects of the shopping experience. The founders of pioneering shopping search engine MySimon have teamed up again to produce Become.com, a new service that provides information and options for all aspects of the shopping experience. 0 Comments

Use Caution when Going Broad with Overture and Google

Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types of keyword matching options when placing bids. Here's how to avoid trouble and maximize your campaign's effectiveness. 0 Comments