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Maximize Your Holiday Prep for Google Shopping

santa-prep

By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. By understanding and internalizing the new features in Google Shopping, leading retailers can leapfrog their competition in PLA this holiday season. 0 Comments

3 Ways Merchants Can Gain More Visibility on Google

Use Google Consumer Surveys

Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work. Highlighting Google special offers, using Google Consumer Surveys, and making sure you list all of your products on Google Shopping are three easy ways to get a jump on your competition – and they don't require too much work. 0 Comments

Black Friday Readiness With Search in Mind: Is Your Business Ready?

When Shoppers Plan to Start Making Holiday Purchases

Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. Thirty percent of consumers begin their holiday shopping before Halloween. Be ready. Pay attention to how search influences the customer journey and plan promotions that coordinate with physical store(s) to drive more in-store holiday sales. 0 Comments

10 Common Google PLA Mistakes (And How to Fix Them!)

Pencil Eraser

Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. Google's Product Listing Adds have posed serious challenges for retailers of all sizes. Here are 10 of the most common mistakes that search marketers make, as well as some advice on how to address them to improve your own PLA campaigns. 0 Comments

Summer Prep for a Very Merry PLA Christmas

beach-snowman

With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this holiday season. Here's a calendar that will help you get ready. 0 Comments

Google Shopping: 3 Lies Merchants Have Been Fed

lies

Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. Be careful when you're researching how to add products on Google Shopping, as many resources contain merchant best practices that are counter to Google Shopping Product Listing Ads best practices. Here are the top three lies, and the truth. 0 Comments

SEM Metrics That Really Matter

metrics-that-matter

It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. It’s easy to get wrapped up in basic metrics you always watch. While these will help you understand your ads better, knowing the real value of the results of these ads allows you to connect your CPAs, CPLs, and ROASs to metrics that really matter. 0 Comments

Successful SEO Tactics: Keyword Selection

SEO Tactics Keywords

Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. Applying direct response methodology, granular keyword-level data analysis, and focusing on quality over quantity are three keys that drive SEO success. Here’s how to determine which keywords to focus on, relevance, user intent, and business impact. 0 Comments

Google Product Search Insights: The Impact of UPCs on Customer Conversions

Google Product Search Logo

Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. Google Product Search has released new Unique Product Identifier (UPI) requirements and data feed requirements. The requirements are an attempt by Google to self-regulate their recently imposed Panda update and reduce duplicate product listings. 0 Comments

Become.com Adds Comparison Shopping

Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. Become.com, a shopping research site, has added integrated comparison shopping and several additional features designed to simplify and expedite your online shopping experience. 0 Comments

What's New in Shopping Search

It's been a busy year for the shopping search and product comparison services. Here's a look at what's new at the major players in the online shopping space. It's been a busy year for the shopping search and product comparison services. Here's a look at what's new at the major players in the online shopping space. 0 Comments