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Demystifying Direct/Bookmarked Traffic in Analytics Reports

direct-traffic-demystified

Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. Following these guidelines will not only help you demystify your direct or bookmarked traffic, but you'll also build a strong foundation of data integrity, so that your calculations of ROI are as accurate as possible with client-side code. 0 Comments

Mobile Marketing Conversion Optimization Tools & Code Tricks

mobile-marketing-conversion-optimization

Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! Use these tips, tools, and code tricks to enhance your mobile experience and increase conversions. Getting the mobile experience wrong can be deadly to your bottom line. Don't turn off customers with a bad mobile site and lose them to a competitor! Use these tips, tools, and code tricks to enhance your mobile experience and increase conversions. 0 Comments

Big Data: An Introduction for Search Marketers

big-data

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and propel their employers and themselves ahead of their competitors. 0 Comments

GinzaMetrics Aim to Improve Lagging E-Commerce Campaigns in Real-time

Ginzametrics

Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. Silicon Valley-based Enterprise SEO firm GinzaMetrics has announced the addition of e-commerce and organic search analytics that track transactions through the entire life cycle, negating the need for manual data collection. 0 Comments

Web Analytics Year in Review 2011

2011-boxed-up

The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. 0 Comments

SearchDay | Bing Is More than Just a Live Search Rebrand

Today's search engine marketing news and opinion: Bing: What to Expect (Hint: It's More Than Just a Live Search Rebrand); Google Sitelinks for Directory-Level Pages; Ranking in Local Listings; and more. Today's search engine marketing news and opinion: Bing: What to Expect (Hint: It's More Than Just a Live Search Rebrand); Google Sitelinks for Directory-Level Pages; Ranking in Local Listings; and more. 0 Comments