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Will Disavowing a Competitor's Links Hurt Their Search Rankings?

The Missing Link

If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? If your Google Webmaster Tools disavow file contains URLs that link to your competitor's website, can this cause their search rankings to drop? Do disavowed URLs lose all negative (or positive) impact for all sites they might be linking to? 0 Comments

Control Your Destiny in the Google Display Network

Display Networks Show Details

When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. Take control. Shift placements from automatic to manual. When optimizing for Google’s Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. Take control. Shift placements from automatic to manual. 0 Comments

How to Measure Success in an SEO Campaign

Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. 0 Comments

A Linking Strategy Is About More Than Just Quality Content

Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted. Improving the quality and quantity of your inbound links doesn't rest on the shoulders of good content alone. Here are some strategies for inbound linking plans, and some exercises to help increase the value and relevance of the links being targeted. 0 Comments

Impulse Buyers Are Browsers, Not Searchers

Many people recognize the importance of having a site-specific search engine. If visitors come to your web site, they aren't going to want to hunt through all your content to find what they are looking for. However, a new survey from User Interface Engineering finds that you are more likely to convert visitors into impulse buyers if you make your site's content easy to browse. Many people recognize the importance of having a site-specific search engine. If visitors come to your web site, they aren't going to want to hunt through all your content to find what they are looking for. However, a new survey from User Interface Engineering finds that you are more likely to convert visitors into impulse buyers if you make your site's content easy to browse. 0 Comments

HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. Direct Hit is now powering most of HotBot's top results, a change that means clickthrough data is now heavily responsible for what appears in response to a search. 0 Comments

HotBot Integrates Popularity Into Top Results

Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director Direct Hit is now powering most of HotBot's top results, a change that meansclickthrough data is now heavily responsible for what appears in response to asearch. HotBot has not dumped Inktomi, but when there is relevant data from DirectHit, those matches are presented on the first page of results, then Inktomimatches are listed next. "We see this as a way for us to combine the true benefits of both ofthese technologies and provide people with the most accurate results," said David Pritchard, HotBot's marketing director 0 Comments