Articles on Shuman Ghosemajumder

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Google, Yahoo Speaking More Freely on Click Fraud

With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. With many legal restrictions behind them, the search engines are enjoying their newfound freedom to share details of their click fraud-fighting efforts. 0 Comments

Yahoo Steps Up Click Fraud Efforts

A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. A new VP-level focus and increased transparency mark Yahoo's commitment to fighting click fraud and addressing other marketplace quality issues. 0 Comments

Google Offers More Click Fraud Data

The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips through to advertisers is just 0.02 percent, according to Google. 0 Comments

It's Time to See What's In the PPC Sausage

Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. Optiem's Jeffrey Rohrs has penned a "sausage manifesto," asserting that advertisers' click fraud concerns should be addressed as a customer service and disclosure issue as much as one of technology. 0 Comments