Articles on shopping online

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Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

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School may have just got out for some, but that doesn’t mean search marketers can take a break. According to data coming from PM Digital's fourth annual "Back To School Trend Report," the back-to-school marketing season is in full swing. With much of the U.S. going back to school in late August or early September, that puts retailers into prime search opportunity starting in July. 0 Comments

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

The Power of Video for Small Business

New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement. Respondents also share what types of videos they want to see more of across industries, products, and services. 0 Comments

Demographics and Interests: Coming to a Google Analytics Profile Near You

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Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. Learn how to access and activate interest, age and geo audience reporting in Google Analytics. Columnist Carrie Hill guides marketers through set-up and reporting with these new Google Analytics features, currently rolling out to a wider user base. 0 Comments

Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

When Back-to-School Shoppers Plan to Start Researching and Purchasing

Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. Google recently compiled research on back-to-school shopping behavior online in addition to consumer survey data to reveal this year’s shopping season happened two weeks earlier than last year, and that the majority of it started online. 0 Comments

Ecommerce Title Tags: Top 5 Ways to Increase Clicks

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The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. The first steps of commerce take place within the search results. Give consumers a better sense of offers and pricing with your title tags. By exposing more information up front, sites can better align with the right consumer and get more clicks. 0 Comments

Targeting the Over 65 With PPC

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Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC. Targeting individuals online who are over age 65 is no easy task, but we’re now entering an area of opportunity with this market. As the Baby Boomers continue to grow older, it presents a unique targeting opportunity for marketing through PPC. 0 Comments

Affiliates or Google: Who Really Drove That Ecommerce Sale?

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As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. As more shoppers search for deals, coupons, and special promotions, make sure you have your own coupon page set up to minimize the margins lost on each sale to affiliates. A bad picture of your sources of revenue can put a drag on future growth. 0 Comments

Google Product Ads Now Show 5 Products

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Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season. 0 Comments

SearchDay | Performance-Based Pricing for SEO?

Today's search engine marketing news and opinion: Performance-Based Pricing for SEO?; Don't Be That Site -- You Know the One; Google Plans to Update Font Faces in AdSense; and more. Today's search engine marketing news and opinion: Performance-Based Pricing for SEO?; Don't Be That Site -- You Know the One; Google Plans to Update Font Faces in AdSense; and more. 0 Comments

Don't Be That Site -- You Know the One

Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions. Shopping online shouldn't hurt, cause excessive swearing, or annoy me into not spending money. Here's a list of annoying Web site habits that could be hurting your Web site conversions. 0 Comments