Articles on Sheryl Sandberg

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Facebook's Mobile Surge: Ad Revenues Double

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How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. How important is mobile to Facebook? Consider this: mobile ads represented about 41 percent of the company's advertising revenue and mobile usage accounted for 71 percent of monthly active users (MAUs) during its latest quarter. 0 Comments

How to Focus & Amplify Your Personal Brand

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If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from. If you've completed all the SEO basics of personal branding and set up your Google authorship tags properly it's time to move on to some big hits that will really get you noticed. Here's some inspiration, strategies and people you can learn from. 0 Comments

Facebook Reports $1.46 Billion in Q1 2013 Revenue

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Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year. Facebook's ad products delivered $1.25 billion, or 85 percent, of total revenue during the quarter while payments carried the remainder, lifting the company's net income to $219 million. Total advertising revenue grew 43 percent year-over-year. 0 Comments

Facebook & Yahoo Strike New Advertising Deal, Settle Patent Squabble

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Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal which will allow both sides to collaborate on advertising deals and promote content. Facebook and Yahoo have settled their patent infringement cases. The companies will cross-license each's respective patents. Also, they have struck a deal which will allow both sides to collaborate on advertising deals and promote content. 0 Comments

Sheryl Sandberg Joins Facebook Board of Directors

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The company said that Sandberg would be taking on the role in addition to her current duties as chief operating officer of the social networking giant. The former Google VP will be the first woman to hold a board position at Facebook. The company said that Sandberg would be taking on the role in addition to her current duties as chief operating officer of the social networking giant. The former Google VP will be the first woman to hold a board position at Facebook. 0 Comments

Don't Be Evil Tool: Focus on the User Builds a 'More Relevant Google'

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Facebook, Twitter, MySpace, and other social media networks have created a Chrome bookmarklet and website to reveal the bias in Google’s personalized search results. Their Focus on the User campaign was a bold move, but who is it hurting? Facebook, Twitter, MySpace, and other social media networks have created a Chrome bookmarklet and website to reveal the bias in Google’s personalized search results. Their Focus on the User campaign was a bold move, but who is it hurting? 0 Comments

Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

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Like the spurned soap opera wife, Google’s Bradley Horowitz shot back at Mark Zuckerberg for claiming they are “creating their own little version of Facebook.” Zuckerberg spoke out again against every company but his for violating user privacy. Like the spurned soap opera wife, Google’s Bradley Horowitz shot back at Mark Zuckerberg for claiming they are “creating their own little version of Facebook.” Zuckerberg spoke out again against every company but his for violating user privacy. 0 Comments

Mark Zuckerberg Now Richer Than Larry Page & Sergey Brin on Forbes 400

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Facebook CEO Mark Zuckerberg rocketed past Google CEO Larry Page and co-founder Sergey Brin on the 2011 installment of the Forbes 400, the 30th installment of Forbes’ annual list of the richest Americans. Here's a quick rundown of who made the list. Facebook CEO Mark Zuckerberg rocketed past Google CEO Larry Page and co-founder Sergey Brin on the 2011 installment of the Forbes 400, the 30th installment of Forbes’ annual list of the richest Americans. Here's a quick rundown of who made the list. 0 Comments

Google Ad Policies To Be Expanded Publicly

Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. 0 Comments

Google Ad Policies To Be Expanded Publicly

Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. Google's planning to greatly expand the editorial guidelines it publishes online, providing everyone a better idea of what it accepts on the advertising front. 0 Comments

How Search Engines Make Money

Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. 0 Comments

How Search Engines Make Money

Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. Too often, web entrepreneurs today think of search as a one-way business, focusing solely on how to make money off of the search engines without understanding how search engines also need to make money in order to survive and thrive. 0 Comments

Compare & Contrast: Ad Guidelines At Overture & Google

Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. Those new to paid placement listings might assume that it's anything goes. If you pay enough, you can come up tops for the terms you wish to target and with ads that say exactly what you want. 0 Comments

Overture Says Forget CPC, What's Your ROI?

Purchasing paid listings just got a whole lot more complicated -- or a lot more easier -- depending on your perspective, thanks to changes at Overture last week. The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. Purchasing paid listings just got a whole lot more complicated -- or a lot more easier -- depending on your perspective, thanks to changes at Overture last week. The company rolled out a new bidding system that will force many advertisers to think more about how much they can afford to pay to gain leads rather than how cheaply they can get those leads. 0 Comments