Articles on Shared Library

RSS

Bing Ads Launches Universal Event Tracking

Bing Ads

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. 0 Comments

How to Set Up the New Universal Google Remarketing Code

audiences-set-up-remarketing

Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just looking to get started, these step-by-step instructions will help you launch the newest version of Google remarketing. Whether you’re a remarketing expert and want to set up these new tags for their ease of use and new functionality, or you’re just looking to get started, these step-by-step instructions will help you launch the newest version of Google remarketing. 0 Comments

Google AdWords Gets Shared Budgets Option for Easier Allocation Across Campaigns

adwords-shared-budgets

A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. A new Google AdWords feature allows marketers to share a daily maximum budget across multiple campaigns. Shared Budget was designed to improve budget allocation and increase flexibility for users. Here’s how to set it up. 0 Comments

3 Tactics for Demographic Targeting on the Google Display Network

targeting-demographics-arrow

Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some effort, research, and a patchwork plan, you can apply your defined Facebook audiences to your GDN efforts. 0 Comments

Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

adwords-negative-list-suggestion

At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn’t enough. You need to understand the full breadth of ways to exclude bad prospects. At every stage of the process, your goal is to exclude the people who are never going to convert, thus saving money. Simply adding negative keywords isn’t enough. You need to understand the full breadth of ways to exclude bad prospects. 0 Comments