Articles on Seznam

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How to Create a Successful Global PPC Campaign

blue-globe

Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time. Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase brand awareness at the same time. 0 Comments

The Other Googles: Succeeding on Foreign Search Engines

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No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all offer unique marketing opportunities and benefits. 0 Comments

Yandex Teams With Seznam on Video Search Results, Now Reports Malware

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Yandex announced a partnership with Seznam. Yandex developed a video search service that will be provided on the Czech search engine. Also, Yandex is now alerting website owners of the threat of malware if discovered via Yandex.Webmaster. Yandex announced a partnership with Seznam. Yandex developed a video search service that will be provided on the Czech search engine. Also, Yandex is now alerting website owners of the threat of malware if discovered via Yandex.Webmaster. 0 Comments

Key Steps to Launching a Global Website

Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. Content delivery and development, keyword research, and localization -- here's a sampler of SES Chicago, where you'll learn best practices for overcoming these obstacles when rolling out an international website. 0 Comments

Could the Microsoft-Yahoo Deal Create a Global Domino Effect?

Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse? Now that Yahoo has teamed up with Microsoft against Google, it leaves the door open for Google's other competitors worldwide to do the same. Is Microsoft on its way to becoming an international search powerhouse? 0 Comments