Articles on Seth Godin

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Seth Godin’s Squidoo Acquired by HubPages

squidoo-hubpages-via-squidoo

Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users? Some, but not all, Squidoo content will be rolled into content-sharing site HubPages by around October 1. What does this transition mean for users? 0 Comments

What Type of Content Should You Create: Long or Short?

Long-Form vs Short-Form Content

Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what's the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what's right for you. 0 Comments

A Content Marketing Manifesto: 10 Principles to Drive Creative Content

Tightrope

Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. Do your guiding values and principles help drive you as you create content for your business or your clients? The basic tenets of this content marketing manifesto can help you define the context under which you make all marketing decisions. 0 Comments

How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

dollarshavemajestic

If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be. If you can stand out by creating great content and essentially pitch to more than 5 million potential customers with a single online video posted to YouTube, surely that's far more efficient than any other sales activity is likely to be. 0 Comments

3 Tips to Make Your Facebook Ads Stand Out From the Herd

look-at-me

For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what Seth Godin refers to as a purple cow. These three simple but effective tips will turn your Facebook ads into purple cows. For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what Seth Godin refers to as a purple cow. These three simple but effective tips will turn your Facebook ads into purple cows. 0 Comments

How to Make Social Media Work for Your SMB

The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started. The key to social media marketing for small- and mid-sized businesses is to build relationships and become an appreciated part of your community. Some tips to get you started. 0 Comments

Search Marketing 2004: What's Right, What's Wrong

Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman. Danny Sullivan's wide-ranging keynote address at Search Engine Strategies San Jose prodded several raw nerves in the industry, sparing neither search marketers nor the search engines themselves, reports Andrew Goodman. 0 Comments