Articles on Seth Besmertnik

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Selling SEO to the C-Suite

conversion-by-channel-organic-search-vs-paid-referral-social-and-outbound-marketing

Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in. Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several valuable tips on how to win executive buy-in. 0 Comments

On-Page Optimization Not Dead: Long-Tail Keywords Increase Rankings, Conversions [STUDY]

conversion-rates-head-vs-long-tail-terms-conductor

New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. New research from Conductor shows the value in long-tail keywords as part of a marketer’s on-page optimization strategy, leading to greater increases in rankings and 2.5 times more conversions than optimization with head keywords alone. 0 Comments

Conductor Adds Google +1 Tracking to SEO Platform

Conductor Adds Google Plus Stats Tracking

Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its platform. The inclusion of Google +1 tracking reflects a high demand from webmasters for Google's new social platform and its related tools. Conductor, an SEO technology and intelligence company, has added Google +1 social analytics tracking to its platform. The inclusion of Google +1 tracking reflects a high demand from webmasters for Google's new social platform and its related tools. 0 Comments