Articles on SES New York

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B2B Social Media: Building a Cohesive Strategy

Find the Shoes at SES

Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. Social media strategy for B2Bs doesn't start or stop with just having a Facebook or Twitter account. Real business strategy executed through social can pay dividends beyond just the engagement factor, to business, brand, and human impact. 0 Comments

Bringing Together Paid, Owned, and Earned Media

strategy-segmentation

Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach. Without clear strategies internally, it's really hard for any brand to know what's actually working across all areas of paid, earned, and owned media. Here's how to intertwine paid, owned and earned media to create an integrated marketing approach. 0 Comments

The New Inbox: The Intersection of Email, Mobile & Social Marketing

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The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. The mobile age is transforming the "inbox." Here's why your email marketing is a strong foundation for social and mobile marketing success, and how you can immediately optimize for and navigate the social and mobile currents. 0 Comments

Facebook Graph Search: Local Search Ranking Factors

local-graph-search

Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners. Facebook Graph Search could be an important driver of new customers for local businesses as it continue to roll out. This post covers a number of local ranking factors for Graph Search, and includes key takeaways for local business owners. 0 Comments

SES Toronto 2013 Agenda Posted: Here Are 9 Must-Attend Sessions

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The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. The full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape. 0 Comments

Driving Consumer Insights With Mobile Analytics

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Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. 0 Comments

Landing Page Optimization: How to Identify Testing Opportunities

Funnel

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. 0 Comments

Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

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Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. 0 Comments

SES New York 2013 Coverage Recap #SESNY

SES New York 2013

Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live blogging and coverage of SES New York 2013. Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on all things search and social. Here's a roundup of live blogging and coverage of SES New York 2013. 0 Comments

Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

Know Your Target Audience

With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI. With the popularity of AdWords, advertisers can struggle to find other channels that are manageable and effective. These SES New York sessions will show you how to break out of this mold and dive into hot new PPC options – or improve your ROI. 0 Comments

Content Marketing Nirvana

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Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web. Most everybody is doing content marketing, but there’s more to it than writing blog posts and creating the occasional infographic. Here’s the ideal content marketing framework translated into a checklist to ensure your content flies across the web. 0 Comments

Conflicting PPC Trends: What They Mean & How to Fix Them

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When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should be parallel or at least trending similarly. Here’s how to make sense out of nonsense. 0 Comments

What Google Analytics New Social Reports Offer & What They Can’t

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The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. The new social reporting in Google Analytics provides marketers and site owners a lot of additional information, but these reports – which provide lots of bits and pieces of information, some of it useful, much of it not – fail to tell a full story. 0 Comments

Bing Keyword Research Tool: Highlights & Limitations

Bing Keyword Research Tool

Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta. Out of the box, Bing’s new Keyword Tool offers several noteworthy highlights, such as keyword data without rounding or averages and six months of data. However, the tool has some limitations that will hopefully be fixed when Bing moves out of beta. 0 Comments

Competitive SEO Analysis: Data, Creativity & Understanding the Competitive Landscape

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Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the competitive search landscape. Here are some ways of evaluating your website by focusing on competitive analysis through site monitoring, integrating tools not necessarily known for SEO, and assessing internal strengths and weaknesses to overcome the competitive search landscape. 0 Comments

SES New York 2012 - Day 3 Coverage #SESNY

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A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. 0 Comments

SES New York 2012 - Day 2 Coverage #SESNY

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SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social, and more. Here's a roundup of Day 2 live blogging and coverage of SES New York 2012. SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social, and more. Here's a roundup of Day 2 live blogging and coverage of SES New York 2012. 0 Comments

SES New York 2012 - Day 1 Coverage #SESNY

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Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here's a roundup of today's live blogging and coverage of Day 1. Following a keynote from Avinash Kaushik, SES New York 2012 attendees learned the latest tools, trends, and strategies in sessions covering SEO, paid search, analytics and more. Here's a roundup of today's live blogging and coverage of Day 1. 0 Comments

New Google Analytics Social Reports: Measure SMM Value, View Streams

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Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. Google’s new suite of Social reports within their Analytics platform launches tomorrow. Among the new features, users can compare last-click to assisted conversions, see Social Visitors Flow, view select social streams in Analytics, and more. 0 Comments

Script Your Own #SEOfilms for Linkdex to Win $250 at #SESNY

Lindex Stories SEOfilms competition for SES New York

With only a week until SES New York, Linkdex have organized a fun little competition which gives you a chance to animate your "clients from hell" type stories from everyday life in our industry. You could win $250 for submitting a script! With only a week until SES New York, Linkdex have organized a fun little competition which gives you a chance to animate your "clients from hell" type stories from everyday life in our industry. You could win $250 for submitting a script! 0 Comments