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Top 10 SEO New Year's Resolutions for a Successful 2014

Our 2014 SEO New Year's Resolutions

It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success! It's been quite a year for SEO folk everywhere. As 2013 shutters its doors and 2014 beckons, it's an opportune time to reevaluate, reassess, and revisit SEO strategies tactics. Here are the top 10 SEO resolutions for your 2014 success! 0 Comments

Old Sites vs. New Sites: Which Will Win in SEO?

Old vs New

General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. General trust is moving from older big brands to new innovative companies, but Google still seems to prefer old sites. Learn which SEO ranking factors prefer new brands and which seem to have a positive effect on older, more authoritative websites. 0 Comments

12 Ways to Optimize Press Releases & Avoid Google Penalties

Beware of Press Release Links

Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. Google now calls links in press releases "unnatural" and is mandating nofollowing them. Even though Google took away the anchor text links in press releases (and guest posts and articles), there are still press release optimization opportunities. 0 Comments

In SEO, It's Not What You Do, It's How You Do It

how-vs-what-you-do-copy

Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success. Keeping up with the "how" is a constant effort of study, practice, tests, deep analysis, and years of experience. In the ever-evolving field of SEO, while there are many more "what to dos", knowing how to do them is ultimately what leads to success. 0 Comments

How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

Cyber Command

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns. The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on partial or no data. Here are the basic steps in the framework and how to apply it to advance your SEO and content campaigns. 0 Comments

Reaching the Golden Mean of Branded to Non-Branded Traffic

golden-spiral

Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. Traffic Marketers from strong brands pursue the 60/40 percent ratio of branded and non-branded traffic. They recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more. Here are a few tips to attract new customers. 0 Comments

Image Search Branding Opportunities

iphone-5-google-serp

Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name. Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the most from image search and how such a small image can attract big attention for your name. 0 Comments

Can the SEO-PR Love Affair Survive After Panda & Penguin?

seo-pr-love-affair

Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that. Following Google’s latest updates, it's no longer enough to write, optimize and distribute press releases. Now, you must provide quality, relevant, newsworthy stories to targeted media and users in a well-written fashion. Here's how to do just that. 0 Comments

SEO Should Be Called Integrated Digital Marketing

seo-in-crosshairs

Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels. Many tasks that once were outside of the realm of what we used to consider SEO no longer are. To be a good modern SEO, you have to be able to play in everyone's pond, and align your SEO with social, video, paid search, analytics, and other channels. 0 Comments

Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+

seo-heart-public-relations

Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results. Today’s companies have more control than ever in delivering news and messages directly to users via blogs, newsrooms and social media networks. With Google's freshness update comes clear opportunities for PR to influence a company’s search results. 0 Comments

Understanding the 98 Google Local Ranking Factors

Local Search Ranking Factors 2011

David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaways. David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaways. 0 Comments

The Value of an In-House SEO

woodpecker-inhouse-seo

When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more than what can be measured in dollar amount. 0 Comments

How to Measure Success in an SEO Campaign

Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. Measuring search engine optimization results is more difficult than building a single graph. Use these metrics to gain a much better picture of your natural search health. 0 Comments

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using? 0 Comments

Getting Started with a New SEO Project

Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. Beginning search engine optimization efforts during the initial stages of a Web site project can save you time, effort, and money. 0 Comments

SEO Horror Stories

Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. Our industry has made so many strides in gaining a more credible reputation. Yet we still suffer from many people and companies who claim to do SEO, but that really don't know anything beyond how to write a title tag. 0 Comments

How Much Are You Spending on SEO?

Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO? Organic search results get many more clicks than the paid search results. And, due to the nature of SEO, you're not limited to a certain "budget." So why aren't more companies spending big bucks on SEO? 0 Comments

Why Search Is Still Prehistoric

Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs. Search is evolving as universal search or blended search results crawl into the SERPs. New opportunities for SEOs and CMOs. 0 Comments