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Competitive Analysis for Panda Using SEMrush [Tutorial]

semrush-panda-competitive-analysis

There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

Is SEO Dead? NOOOOOOO!

2014-08-14-02-16-06

Enough! The authors and publishers of "SEO is dead" articles must stop trying to pass off mythical and erroneous statements as facts and stop talking negatively about the industry with only a surface knowledge of what it takes to succeed at SEO now. SEO isn't dead, on life support, or even suffering from a really bad case of the sniffles. SEO is alive and constantly evolving as Google changes. 0 Comments

Fake Googlebot Activity up 61% [Report]

For every 24 Googlebot visits a website will also be visited by a Fake Googlebot

One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. One in every 24 visits is a fake Googlebot. Identifying bad bots can be tricky; some are very sophisticated, especially the ones mimicking Google. Here are some steps you can take to verify whether you're getting faked visits. 0 Comments

Google's Matt Cutts on SEO: A Retrospective (2011-2013)

Matt Cutts

Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. Panda. Google vs. Bing. Penguin. Guest blogging. The years of 2011 to 2013 were nothing short of tumultuous for the search industry. And as the voice and face of Google, Matt Cutts felt the wrath of angry webmasters and marketers. 0 Comments

4 Ways to Avoid Getting Hit by Negative SEO or New Unnatural Links

New Ahrefs Graph

When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. When it comes to unnatural links, companies need to remain vigilant. This post explains four actionable methods for tracking new unnatural links, so businesses can avoid negative SEO attacks, future Penguin hits, and manual actions. 0 Comments

Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

Stop

Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. Google's Matt Cutts, in a personal blog post, declared that "guest blogging is done" as an SEO tactic, setting off a firestorm. Here's a full recap of why this happened, how the industry reacted, and what it means for future of guest blogging. 0 Comments

Google Penguin 2.1: Who Got Hit?

Penguins

Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few. Penguin is back, and link spam cannot run and hide. With the 2.1 data refresh, G-Squared Interactive looked at factors that triggered 2.1,and said culprits included forum spam, blogroll spam and spammy directories, to name a few. 0 Comments

How Search Engines Rank Web Pages

The Search Black Box

These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. These are the core concepts of modern search – ranking factors, signals, graphs, and personalization. This is neither a guide to Google nor Bing. It is a starting point to better understand the landscape of how search engines rank web pages. 0 Comments

Understanding Link-Based Negative SEO

Danger Hazardous Links

Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. Negative SEO is a large concern for webmasters, especially those in competitive niches. Here are some distinctions about types of link-based negative SEO, and some insights and tips on how to protect your site, based on several real world examples. 0 Comments

Matt Cutts: Too Many nofollow Links Won't Hurt Your Google Search Rankings

Matt Cutts

Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google's Matt Cutts says this isn't likely to raise a flag that a site is untrustworthy. Nofollowing a link is a great way to tell Google you don't want to pass PageRank for a particular link. But what happens if your site get a lot of these links? Google's Matt Cutts says this isn't likely to raise a flag that a site is untrustworthy. 0 Comments

Your SEO Rainy Day Fund

Rainy Day

Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take both time and money. Here's why and how you should prepare now for a huge traffic drop. Google penalties are a legitimate concern for anyone who runs a website. When your traffic vanishes, it won't return overnight, and recovering will take both time and money. Here's why and how you should prepare now for a huge traffic drop. 0 Comments

5 New Website Vulnerabilities Straight from Black Hat & DEF CON

blackhat-defcon-2013

Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google. Protecting your online presence keeps getting harder. Here's what to do to protect your site from exploits due to advertising security holes, nasty injections, HTTPS cracking, and more techniques that can get your site flagged as malware by Google. 0 Comments

A Brief History of Google Search, as Demonstrated by Stephen Colbert

stephen-colbert-17

As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert. As Google continues its worldwide dominance of search, we take a quick glance at the major events since a couple of kids in Stanford started their BackRub service. And who better to help us out than the Greatest Living American – Stephen Colbert. 0 Comments

Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Test tubes

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. 0 Comments

Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

Ripoff Report Verified Examples in Google

Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month. Ripoff Report, one of the most popular review sites for posting customer complaints, has launched "Ripoff Report Verified." The new program gives businesses a chance to resolve disputes in 14 days before negative reviews are posted for $89 a month. 0 Comments

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

hosting-server-issues

SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. 0 Comments

Phanteguin: A Phantom & Penguin One-Two Punch From Google

Google Phanteguin

There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering. There were two significant Google updates in May: Phantom and Penguin 2.0. Some websites were hit by both updates. Here's a deep look at both of these algorithm updates, how to identify which one hit your site, and then how to start recovering. 0 Comments

7 Ways Links Cause Search Rank Changes

ladders-blocks

Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links. Before you pursue the time consuming process of cleaning up "bad" links, it pays to understand a variety of potential reasons your site might have dropped in the rankings in the first place. Not all rankings drops have to do with your site's links. 0 Comments