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Matt Cutts Isn't Amused by This Guy Selling Links on Twitter

Trying to Renew Paid Links via Twitter

"Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response. "Vince", a self-proclaimed SEO, took his link selling into a very public forum, Twitter, where anyone from Google’s spam team could (and did) see his tweets to various companies, including T-Mobile. You must see Matt Cutts' hilarious response. 0 Comments

How Much Should You Spend on SEO Services?

seo-money

For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. For most businesses, SEO provides the highest ROI of all marketing investments. As long as you choose a quality SEO agency, your decision will lead to incredible amounts of revenue. Here's everything you need to know to help make your decision. 0 Comments

The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

penguin21-impact

The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit. The October 4th Penguin 2.1 Google update had significant consequences for some businesses. See how three different websites were impacted by 2.1, including a recovery, a second Penguin attack, and how a third party led to a Penguin hit. 0 Comments

Moving Forward With a Broken Compass: A Plea to SEOs

broken-compass-plea

The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet. The people who pay your bills put a lot of trust in you. They need your direction, guidance and expertise. Take pride in your work or don't do it. Always remember there are real people behind the numbers you put into your spreadsheet. 0 Comments

How to Be a Marketing Leader: Make Everyone Around You Better

coaching-bulls

A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't there. A good commander is tested in his absence. Whether you are managing a marketing team, a company, or an agency, the only way to truly succeed (and scale) is to make sure you empower your team enough to do the job – even when you aren't there. 0 Comments

SEO Buying & Selling: 4 Tricks Creating Unachievable Expectations

economics-of-seo

Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won’t match. Four SEO selling and buying tricks produce unrealistic expectations and create imbalance in the SEO services market. These tricks will only lead to failure, because the time and effort required to meet SEO expectations and results won’t match. 0 Comments

Why Geo-Rankings are an SEO KPI Game Changer #SESCHI

keyword-ranking-variability-by-sector

Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. Rankings change significantly based on the locations where searches originate. SES Chicago 2012 attendees will learn how to effectively target their audience using this data and show companies whether they are getting the most from their SEO agency. 0 Comments

5 Virtues to Help SEOs Achieve Workplace Enlightenment

seo-industry-collaboration

SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here are five lessons from Benjamin Franklin on temperance, silence, resolution, sincerity, and tranquility. SEO professionals are constantly coping with never-ending Google updates, but you can achieve enlightenment working in the search industry. Here are five lessons from Benjamin Franklin on temperance, silence, resolution, sincerity, and tranquility. 0 Comments

Is Your SEO Agency Any Good?

seo-agency-y-u-no-speak-english

There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. There’s no dedicated industry regulatory body or code of conduct within SEO, but if your SEO agency is using poor quality tactics that contravene a search engines’ guidelines, then your business presence in the search engine index is at risk. 0 Comments

9 Questions to Shape and Future-Proof Your Link Building Strategy

building-site

Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. Transitioning to an earned link strategy may involve a change in mindset, budget allocation, and organizational structure. Here’s a checklist to help you determine if a client is ready to evolve from a one-dimensional link building strategy. 0 Comments

In-house SEO, SEO Agency, or Both? 17 Points to Consider

Mixing desk

While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs or collaborate with a specialized SEO agency? Here are arguments for both and how to find the right mix. While efficient, SEO is also a complex online marketing channel for acquiring new customers. Is it better to have one or more in-house SEOs or collaborate with a specialized SEO agency? Here are arguments for both and how to find the right mix. 0 Comments

Bing, Not Google, Favors Wikipedia More Often in Search Results [Study]

Wikipedia as No 1 Result in SERPs

This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix of queries that ranged from one to seven words, how often does Wikipedia appear on Page 1 of Google and Bing? This study aimed to provide a more complete view of the top search rankings Wikipedia enjoys on both Google and Bing. Using a mix of queries that ranged from one to seven words, how often does Wikipedia appear on Page 1 of Google and Bing? 0 Comments

Where Should In-House SEO Reside?

seo-reside-decision

When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO. When thinking of where should in-house SEO reside in your company you want to give special consideration to two factors: Will this help move SEO our projects faster? And will it help your company to launch campaigns holistically by including SEO. 0 Comments

Challenges Creating Compelling SEO Content in the Enterprise

Enterprise SEO themes illustrated by Wordle.net

Covario took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases. Covario took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases. 0 Comments

5 Steps to Strategically Managing Your SEO Provider

Strategy

A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5 steps you can take to manage the relations you have with your SEO provider, and protect your investment and rankings. A bad SEO agency experience can often be avoided by being a smart, organized, and efficient SEO client. Specifically, there are 5 steps you can take to manage the relations you have with your SEO provider, and protect your investment and rankings. 0 Comments

My Love-Hate Relationship with SEO

Love Hate SEO

I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, the process of gaining new business and hiring new talent sometimes makes me hate my job. I love search engine optimization. It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, the process of gaining new business and hiring new talent sometimes makes me hate my job. 0 Comments

Backlink Tool Review: Ontolo

Ontolo Main Screen

Ontolo is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to cut down time spent researching new link propsects by 80 percent. Ontolo is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery process, Ontolo has the potential to cut down time spent researching new link propsects by 80 percent. 0 Comments

How to Deal With Difficult SEO Clients

Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. Some tips for working effectively with the more difficult types of clients: the impatient, the "voodoo" believers, the serial ditchers, the amateurs, and the downright hostile. 0 Comments

SearchDay | Maximum PPC

Today's search engine marketing news and opinion: Maximum PPC; Maintaining an SEO Log; Microsoft Research Introduces Search Projects at TechFest; and more. Today's search engine marketing news and opinion: Maximum PPC; Maintaining an SEO Log; Microsoft Research Introduces Search Projects at TechFest; and more. 0 Comments

SearchDay | International SEO Challenges and Tips

Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. Today's search engine marketing news and opinion: International SEO Challenges and Tips; Spending in a Tough Market; Yahoo Adds Behavioral Targeting Features for Search and Display Ads; and more. 0 Comments

The Bigger Question of SEO

Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. Is SEO rocket science? No. But that doesn't mean it's easy. But SEO's complexity, or lack thereof, matters less than the value it delivers. 0 Comments