Articles on Sentiment Analysis

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Bing Weighs in on Scottish Independence Vote

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As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. 0 Comments

Validity of Bing It On Challenge Results Put Bing on Defense

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According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. According to Bing, in blind testing, users prefer Bing over Google. But a new survey has ignited a huge debate by questioning the validity of the Bing It On Challenge results based on how the challenge was conducted. 0 Comments

How to Successfully Launch a New Website & Refresh Your Brand

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Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. Here's a roadmap of vital elements you'll need for a successful relaunch and rebrand. 0 Comments

Driving Consumer Insights With Mobile Analytics

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Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. Visitor behavior on mobile devices is often different than on the desktop. Learn which mobile metrics matter for mobile websites, how to discern visitor behavior through segmentation, how to properly set up analytics, and avoid common pitfalls. 0 Comments

Measuring Content Success: 2013’s Key Data Challenge

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Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns. Measuring how successfully you're spending your budget is difficult in the newly emerging content-led digital landscape. We examine some of the metrics you need to focus on to successfully manage your content-led campaigns. 0 Comments

Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

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With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. With 2013 upon us, and a fiscal meltdown promised by both sides of the political house, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending. 0 Comments

5 Graphics that Recap the Most Important Google SERP Changes in 2012

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A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online presence, and reaction via Topsy sentiment analysis. A lot has changed in the search industry this year, but perhaps nowhere more than in the search engine results pages. Here's a review of the major SERP changes, how they might affect your online presence, and reaction via Topsy sentiment analysis. 0 Comments

Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

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Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. Voters can check out election results, polling station locations, and even social sentiment analysis offered by the major U.S. search engines today. Plus, YouTube has urged voters to document their vote and submit to the video-sharing site. 0 Comments

46 Ways to Kill It With Content

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Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. Manipulative techniques are being rendered redundant. Now is the time to embrace change. Creating killer content will lead that charge. Check out this list of quick-fire actions filled with ideas to help grow your investment in valuable content. 0 Comments

Reverse Engineering Search Engine Algorithms is Getting Harder

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Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally triggering low quality indicators has become unpredictable. Isolating ranking factors to see how changes affect ranking has always been the basis of algorithm testing. After the Panda and Penguin updates reverse engineering and even intentionally triggering low quality indicators has become unpredictable. 0 Comments

10 Ways to Get Your Content Marketing Strategy in Motion

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Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. These 10 strategies will help you to start creating great content. Content has always been king, but more recently content marketing has started to get more of the attention it deserves in organizations with budget allocated to creating content. These 10 strategies will help you to start creating great content. 0 Comments

Web Analytics Year in Review 2011

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The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. The trend for total spend on internal staff, third party agencies and total vendor revenues appears to have grown by 12% year over year, certainly in the realm of “significant”. Here’s a look at the top stories and trends in web analytics in 2011. 0 Comments

Salesforce Launch Social Workflow, Merging Analytics Rules with CRM

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Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation. Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation. 0 Comments

SEOs Strike Out as Google Encrypts Signed-in Search Data

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Google has made a major privacy change to the way secure search works for signed in users of its services. However the data is not private for advertisers, and so creates a double standard, which has drawn significant criticism from the SEO community. Google has made a major privacy change to the way secure search works for signed in users of its services. However the data is not private for advertisers, and so creates a double standard, which has drawn significant criticism from the SEO community. 0 Comments

Search Engine Optimization in an Increasingly Social World

SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. SEO is changing rapidly, in part due to the increasingly social nature of the web. A look at what's driving these changes and some of the implications of how they impact our behavior. 0 Comments