Articles on senior vice president

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Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

Susan Wojcicki

Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki pushed hard for Google’s acquisition of YouTube in 2006, when it seemed like a big risk. Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. 0 Comments

Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

AdWords Bid Adjustment Location

Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. Google today announced an upgrade to AdWords called Enhanced Campaigns that will allow advertisers to target consumers more efficiently with ads based on context like location, device type, and time of the day, in a single campaign. 0 Comments

13 New Sessions Added to SES New York 2013

SES New York 2012 Keynote Panel

With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be a must-attend event for marketers, advertisers, agencies, and business owners of all skill levels. With 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be a must-attend event for marketers, advertisers, agencies, and business owners of all skill levels. 0 Comments

YouTube Unveils New Look to Increase Channel Views, Subscriptions

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The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. The redesign aims to help users find their favorite channels and “subscribe, subscribe, subscribe.” By encouraging more users to subscribe to the YouTube channels they love, YouTube will be able to share 10 times more ad revenue with its partners. 0 Comments

Google Pays $18.6 Million Applying for 101 New gTLDs

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ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for .bing, while Yahoo seeks .yahoo. ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for .bing, while Yahoo seeks .yahoo. 0 Comments

Google’s Mobile World & Vision for 2012

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As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. As smartphone ownership continues to grow, going mobile and mobile optimization are becoming a business necessity. To coincide with the annual Mobile World Congress event in Barcelona, Google has revealed smartphone usage stats and 2012 predictions. 0 Comments

Google, Bing, Twitter & YouTube: Latest Comings & Goings

Google logo

Google will reportedly promote one of its own executives to CEO of Motorola. Meanwhile, Google has hired a veteran lobbyist and lost a pair of ad execs to Twiter. And Bing is for leaving. Here’s a rundown of the latest industry comings and goings. Google will reportedly promote one of its own executives to CEO of Motorola. Meanwhile, Google has hired a veteran lobbyist and lost a pair of ad execs to Twiter. And Bing is for leaving. Here’s a rundown of the latest industry comings and goings. 0 Comments

Google to Remain Default Search Engine On Firefox for 3 Years

google-firefox-search-deal

Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms were not disclosed, but both firms were pleased with the result, according to a joint release. Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms were not disclosed, but both firms were pleased with the result, according to a joint release. 0 Comments

Rest in Peace, Steve Jobs

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Steve Jobs, 56, Apple cofounder and former CEO, has died after a long battle with cancer. A visionary and inspiration to millions, his influence was far reaching, as demonstrated by the mourning in the tech world and beyond of a life cut short. Steve Jobs, 56, Apple cofounder and former CEO, has died after a long battle with cancer. A visionary and inspiration to millions, his influence was far reaching, as demonstrated by the mourning in the tech world and beyond of a life cut short. 0 Comments

Watch a YouTube Video With Your Friends by Starting a Google+ Hangout

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YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. YouTube has added a new option when you click the share button underneath a video to watch with your friends by starting a Google+ Hangout. This is important to marketers – it’s another indication that video viewing is more social than TV viewing. 0 Comments

Yahoo's Split Personality: Let's Help Them Out

Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? Senior VP Shashi Seth claims Yahoo will always be a search engine, even though CEO Carol Bartz told us that Yahoo has never been a search company. Can we help Yahoo find a cure for their identity crisis? 0 Comments