Articles on SEMrush

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Penguin 3.0: A Proven Roadmap to Recovery

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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Fast SEO Competitive Analysis

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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Competitive Analysis for Panda Using SEMrush [Tutorial]

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There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

Managing Your Robots.txt File Effectively

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Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

Addressing Thin Content

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You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

A Strategic Approach for New SEO Clients

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Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. 0 Comments

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. "How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. 0 Comments

18 Must-Have Paid Tools for PPC Success

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Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. 0 Comments

3 Ways SEMrush Can Make SEO More Effective

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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

2014 Industry Survey Reveals Salaries, Top SEO Tools & More

Median Salary by Position Moz Survey 2014

Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". 0 Comments

Understanding Seasonality in Search

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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. 0 Comments

6 Ways to Improve Owned Digital Assets

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We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. 0 Comments

13 Essential SEO Power Tools

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Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

Creative Content Marketing: Winning Hearts, Minds & Wallets

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The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. 0 Comments

How the Gun Control Debate is Impacting Search Results

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In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits. In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits. 0 Comments

Content, PPC & SEO: New Year, New Tricks

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Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO. Business is cutthroat, and so too should be your marketing plan. Become adaptive, making content changes on the fly. Monitor, refine, and kill underperforming CPC campaigns. And develop aggressive, diverse, and refreshing attitudes toward SEO. 0 Comments

Becoming a Traffic Harvester

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By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. By examining terms that rank close to the first page of search results (for terms with decent search volume) that aren’t showing up in analytics or in your predetermined keyword list, you’ll discover an SEO opportunity waiting to be harvested. 0 Comments

Top News Events of 2012 & Resulting PPC Trends

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Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. Facebook’s IPO, the London Olympics, the U.S. presidential elections and the iPhone 5 were hot topics this year. We take a trip back in time to compare data and decipher how and why search habits and trends may have changed or stayed the same. 0 Comments

Invest in This, Not That: A Competitive PPC Analysis Solution for the Holidays

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New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal which products have the most potential profit. New products are hitting the shelves every day for the holiday rush, but it remains to be seen if they are going to sell. Looking at your competitors’ advertising budget trends and PPC data can reveal which products have the most potential profit. 0 Comments

A Very Revealing Look at Paid Facebook Ads

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With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. With the use of social media outlets as a trend for personal, business, and other uses, Facebook PPC ads are a noteworthy promotion method all-around. Exploring the foundation of these ads can be extremely revealing regardless of your industry. 0 Comments

New Competitive Facebook Reporting Tool Available

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SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. SEMrush has released a new Facebook PPC reporting tool. They describe the tool as more comprehensive than others on the market that are “only be able to provide details of likes and shares.” Here’s a closer look at what it can offer you. 0 Comments

2012 SEO Industry Survey Results Share Salaries, Tools, Tactics & More

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Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results. Over one-third of SEOs spend over $1000/month on outsourcing and consulting, while more freelance SEOs fall in the <$30,000 salary range than any other. Learn about these insights and more from the SEOMoz biennial SEO Industry Survey results. 0 Comments

Analyzing the Investment Market Using External Data

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The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it? The connection between the data and your wallet is not always as straightforward as it could be. Let’s take a look at a real-life example and ask ourselves: what can we do with a proper piece of data if we apply some reasonable analysis behind it? 0 Comments