Articles on SEMrush

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3 Static Content Hacks to Supercharge Your Search Traffic

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Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

Link Quality: 50+ Questions to Ask

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When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions to ask yourself when link-building, ranging from relevance to marketing value to SEO value. When it comes to links, taking shortcuts is a common but huge mistake. Here are 50 questions yourself when link-building, ranging from relevance to marketing value to SEO value. 0 Comments

7 Content Growth Hacks to Help Drive More Qualified Traffic

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Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. Paid campaigns, recirculating popular content, being location-specific and developing mutually-promotional relationships are a few steps toward using content to drive more traffic. 0 Comments

Analyzing Indirect Competitors Can Help Your Link Building Efforts

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Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. Looking at indirect competitors, who sell a different product or service to your audience, can provide marketers with untapped opportunities and additional audience insights. 0 Comments

Are You Making These 4 Additional Silly SEO Mistakes?

seo things to avoid

Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking. 0 Comments

SEO Advice for the SMB

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There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? There have been very few things that have made SEO easier for the SMB, so what is a small business owner to do? 0 Comments

Penguin 3.0: A Proven Roadmap to Recovery

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Many wondered if recovery from Penguin was even possible; in this case study, we’ll show you that it’s not only possible, but exactly the steps we took to accomplish this recovery. Many wondered if recovery from Penguin was even possible. It’s not only possible, but we'll show exactly the steps we took to accomplish this recovery. 0 Comments

Fast SEO Competitive Analysis

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Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. Careful keyword research is a time-consuming, often overlooked, but yet foundational aspect of creating a fantastic SEO strategy. 0 Comments

SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Competitive Analysis for Panda Using SEMrush [Tutorial]

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There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. There’s a lot you can learn from analyzing websites in your niche that have been impacted by Panda. This post explains how to use SEMrush to drill into organic and paid search data in order to surface problematic content, keyword targeting issues, usability problems and more. 0 Comments

Managing Your Robots.txt File Effectively

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Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools you can use to check for mistakes. While the robots.txt file is a handy tool, it can be dangerous to your SEO efforts if managed improperly. Here's how to use and test the robots.txt file. 0 Comments

You've Been Hit by Penguin! Should You Start Over or Try to Recover?

Google Penguin Full Recovery

If you've been affected by Google's Penguin algorithm, the results can sometimes be devastating. Can your site ever recover, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. Can your site ever recover from Penguin, or does it make more sense to just scrap the site and start with a new one? This post will help you decide. 0 Comments

Addressing Thin Content

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You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. You need to take a detailed look at the mission of your content, what purpose it serves, and how your visitors digest and engage with your content. Use these tools to assess your content so you can determine where to adjust your focus. 0 Comments

A Strategic Approach for New SEO Clients

New SEO Client Keywords

Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. Starting a new SEO project, or want to check ongoing projects? Use the following approach, which includes a mix of specific keyword research, testing important assumptions, and growing traffic and rankings with link building and copywriting. 0 Comments

Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

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"How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. "How do we measure our content?" "Where do we get our data?" "How do we further our marketing careers?" The 2014 Search Marketer Survey by BrightEdge, released this week, aimed to uncover the sentiment around some of the burning questions of 2014. 0 Comments

18 Must-Have Paid Tools for PPC Success

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Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. Sometimes free tools aren't enough. In enterprise PPC, or for tougher tasks like landing page optimization, paid tools are necessary to make an impact – here are 18 tools that will pay for themselves many times over in improved results. 0 Comments

3 Ways SEMrush Can Make SEO More Effective

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Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

2014 Industry Survey Reveals Salaries, Top SEO Tools & More

Median Salary by Position Moz Survey 2014

Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)". 0 Comments

Understanding Seasonality in Search

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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. 0 Comments

6 Ways to Improve Owned Digital Assets

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We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. We know that Paid efforts take dollars and Earned marketing takes creativity. There are several different areas where you can better your Owned assets from within an SEO lens, as well as from a holistic digital view, with little effort. 0 Comments

13 Essential SEO Power Tools

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Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Here are 13 helpful SEO tools (many of them free) worth your time. 0 Comments

Creative Content Marketing: Winning Hearts, Minds & Wallets

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The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know. 0 Comments

How the Gun Control Debate is Impacting Search Results

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In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits. In the aftermath of the Sandy Hook shooting, overall interest and searches for gun control spiked greatly in December, results escalated to an even greater degree, and advertisers have made significant changes in their PPC advertising habits. 0 Comments