Articles on Semantic Markup

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Embedded Video Schema Markup: A 7-Step Checklist for Great Results

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Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. Couple solid authorship with good semantic markup best practices and you will achieve solid rankings. Here's a checklist of steps to follow to achieve success with your embedded videos using semantic video markup to your web pages. 0 Comments

Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

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As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. As we move toward a content-centric approach to marketing, search, and social media, new influence-based metrics become more important. As Google evolves, people and the content they produce are beginning to be prioritized by the search engines. 0 Comments

2 Underutilized Opportunities for Schema on Your Website

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Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement. Want to make your website's listing stand out from others within increasingly limited search engine real estate? Two schema.org protocols – breadcrumbs and person markup – both offer huge opportunities and are really easy to implement. 0 Comments

Semantic Search: The Eagle Has Landed

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Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers. Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s what entity search changes mean for marketers. 0 Comments