Articles on seasonality

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Understanding Seasonality in Search

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A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. 0 Comments

Forecasting SEM Activity

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Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as accurate as possible to make sure you and your client can agree on reasonable targets. Here’s how. 0 Comments