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Moz Ranks Ranking Factors

Rank Metric

Following SearchMetrics' study on the factors that improve Google rankings, Moz actually ranked the factors. The studies saw eye-to-eye on technical factors, but differed on social. Following SearchMetrics' study on the factors that will get you ranking high in Google, Moz actually ranked them. The studies saw eye-to-eye on technical factors, but differed on social. 0 Comments

Are You Optimistic About SEO?

googlesearch

Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. Searchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on content over keywords. 0 Comments

How Do You Rank on Google?

pagerank-metrics

Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. Analyzing 300,000 websites and 10,000 keywords for its annual Google ranking factors study, Searchmetrics found that technical factors, such as keyword domains, are the most important. 0 Comments

3 Static Content Hacks to Supercharge Your Search Traffic

static-content-hacks-main

Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. Functional content auditing, landing page optimization and gap analyses are three things you can do to ensure that your content works as hard as you did creating it. 0 Comments

Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

bing-sesny-2013

Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. Several big name exhibitors once again flocked to SES New York. Companies like Bing, BrightEdge, Conductor, iCrossing, Internet Marketing Ninjas and many more showcased how their tool or services could help attendees be better at their jobs. 0 Comments

Future of SEO: Investment, Innovation & Integration

seo-investment-innovation-integration

It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. It’s up to the individuals to adapt to a new way of working. From strategy to tactics to implementation – the platforms and tools are changing and so must we. Leaders like Rand Fishkin and Dixon Jones show us they way with investment and innovation. 0 Comments

7 Steps to Measure SEO Like Paid Search

organic-rankings-traffic-revenue-profit

Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget. Decision makers understand the ROI of paid search, so why don't we think of measuring SEO in the same way? Once you've defined your business goals, SEO goals, and KPIs, this process will provide more measurable results – and a bigger budget. 0 Comments

Enterprise SEO: 4 Trends to Watch in 2012

rich-snippets-work-adam-audette

In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social and Google+ strategies; and domain authority will remain the heavyweight champion. In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need for social and Google+ strategies; and domain authority will remain the heavyweight champion. 0 Comments

6 SEO Jedi Tactics to Try Before Turning to the Dark Side

SEO Wars Rise of the Black Hat Empire

If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the dark side, check out these white hat SEO tips to renew your faith in the light side of the Force! If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the dark side, check out these white hat SEO tips to renew your faith in the light side of the Force! 0 Comments

Was the Google Panda 2.5 Panic Warranted?

panda-toon

Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate. Data that identified winners and losers of the latest iteration of Panda, where it appeared that Google was now favoring their own brands because they were the ones that had seen the biggest jump in an “SEO visibility” metric, may not be accurate. 0 Comments

Universal Search: Which Formats Dominate in Google's Results? [Study]

universal-search-trend

Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the most out of it? Where should you focus your optimization efforts? A SearchMetrics study has the answers. Google's current "standard" SERP model mixes links, images, news stories, maps, videos, and more. But what appears most often? Who gets the most out of it? Where should you focus your optimization efforts? A SearchMetrics study has the answers. 0 Comments

New Google Panda UK Stats: Article, Price Comparison Sites Slammed Hard

Websites that were hammered by the Panda update in the U.S. have now been hit in the UK search results, including: ezinearticles.com, hubpages.com, suite101.com, associatedcontent.com, articlesbase.com, howtodothings.com, and mahalo.com. Websites that were hammered by the Panda update in the U.S. have now been hit in the UK search results, including: ezinearticles.com, hubpages.com, suite101.com, associatedcontent.com, articlesbase.com, howtodothings.com, and mahalo.com. 0 Comments