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Search and Display -- Piece by Piece in 2011

Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. Marketers must begin pulling together pieces from search and display to build a holistic picture and approach. Some notes and tips on search and display advertising. 0 Comments

After the Transition: How to Get the Most Out of Bing/Yahoo

The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. The paid search transition between Bing and Yahoo is complete in the U.S. and Canada. Here's what search marketers should look out for as we get into the busiest time of the year. 0 Comments

Early Returns Encouraging for Panama

Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner. Early returns from search ad agencies using Yahoo's new ad platform show improvement, but it's still too early to declare it a winner. 0 Comments

The Value of Branded vs. Non-Branded Search Terms

New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign. New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign. 0 Comments