Articles on Searchers

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80% of Local Searches on Mobile Phones Convert [Study]

The Cross-Device State of Local Search

What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. What are people looking for when they search for a local business? What do they expect to find? Do they convert? The answer to these questions are explored in the latest research commissioned by Neustar and 15miles, conducted by comScore. 0 Comments

Google Search Results Add Details About Notable Websites

Search Engine Watch

Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. Using Knowledge Graph data, Google has made a change that gives searchers extra information about websites listed in the search results, such as when it was founded, who owns it, what type of site it is, and awards it has won. 0 Comments

Yahoo Bing Network: New Details on Searchers Not Using Google

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ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher. ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher. 0 Comments

Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

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Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. Marketers must tailor their mobile ad strategies to reflect each country’s distinct mobile user populations. This includes considering varying search patterns, timing, and device usage – many of which are impacted by lifestyle differences. 0 Comments

Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

mobile-auto-users-purchase

The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. The mobile auto category presents a major opportunity for marketers to capitalize on a wide array of conversions. An effective mobile ad strategy must align with mobile auto searchers’ buying needs and ultimately help steer them toward a purchase. 0 Comments

Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

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In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found. In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions of searchers about search layouts for queries that include social and universal results. Here's what we found. 0 Comments

Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

where do mobile customers search xad telmetrics

Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. Mobile consumers are most likely to purchase within the day when searching across the restaurant and auto verticals. They’re also more apt to click ads that offer specials or promotions. Learn more from the Mobile Path-to-Purchase study. 0 Comments

How to Conduct a PPC Audit in 5 Minutes

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Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good idea of where and why your performance might be suffering, or even just to find areas for improvement. Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get a good idea of where and why your performance might be suffering, or even just to find areas for improvement. 0 Comments

Local Search Listings: Most Relevant Search Results Regardless of Medium

opinion-on-search-results

Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision. Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours. These listings tether all critical information consumers need to make a purchasing decision. 0 Comments

The Power of Positive PPC Ads and Attitude

happy-blonde-woman

When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that determine winning and losing PPC ads. When it comes to gut feel, creating vivid mental images and positive associations with your ad copy starts to carry the day. It’s the subtleties of mental images and emotional associations that determine winning and losing PPC ads. 0 Comments

Q&A Search: Who, What, Where, When, Why & How

Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space. Each of these question search terms tell their own story. A look at why the consumer experience on your website, and the ensuing return visitation if satisfied, is so important in the Q&A space. 0 Comments

Universal Search: Not All Blends are Created Equal

Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo. Searchers are more inclined to interact and engage with blended results than text-based results. Here's how blended results can impact your search marketing and optimization efforts on Google, Bing, and Yahoo. 0 Comments

Super Searchers on Madison Avenue

In the high pressure world of advertising, researchers need to be both good and fast. In the most recent addition to the Super Searcher series, some of Madison Avenue's best information sleuths share their secrets. In the high pressure world of advertising, researchers need to be both good and fast. In the most recent addition to the Super Searcher series, some of Madison Avenue's best information sleuths share their secrets. 0 Comments

A Dream Job: Getting Paid to Search

Do you dream of being a professional searcher, paid to spend your days sleuthing for online information? A new book shows you how, with profiles of eleven super searchers who've succeeded on their own. Do you dream of being a professional searcher, paid to spend your days sleuthing for online information? A new book shows you how, with profiles of eleven super searchers who've succeeded on their own. 0 Comments

A "Hidden" Guide to the Business Web

Like an underground mine filled with hidden treasures, one of the best business-oriented information resources is buried deep within a popular magazine's web site. Like an underground mine filled with hidden treasures, one of the best business-oriented information resources is buried deep within a popular magazine's web site. 0 Comments

Yahoo Now Charging Annual Listing Fee

Yahoo is now requiring that new sites seeking to be listed in its commercial areas pay an annual listing fee of $299 or $600, if they are adult sites. Previously, the fee had been a one-time charge. The change transforms Yahoo from being a web guide to an online yellow pages, to some degree. Yahoo is now requiring that new sites seeking to be listed in its commercial areas pay an annual listing fee of $299 or $600, if they are adult sites. Previously, the fee had been a one-time charge. The change transforms Yahoo from being a web guide to an online yellow pages, to some degree. 0 Comments