Articles on SearchEngineWatch

RSS

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

post-recovery-panda-analysis

After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Dare to Hack Data With Bing at SES Denver

ses-denver

At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. At SES Denver on October 16, Bing's John Gagnon will discuss the importance of using the right data as opposed to just big data. 0 Comments

Bad Link-Building You Should Be Doing

bad-links-coverl

In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. In a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can actually drive traffic and PageRank. 0 Comments

Danny Goodwin Leaves Search Engine Watch, Thank You & Goodbye

Danny Goodwin

Today marks Danny Goodwin’s last day as my editor (and many others) at Search Engine Watch. So I want to take a moment and this brief article to thank Danny for being one of the best editors for which a writer could ask. Today is Danny Goodwin’s last day as editor of Search Engine Watch. This article is to thank Danny for being one of the best editors anyone could ask for. 0 Comments

How to Make AdWords Paid Search Work for You – 7 Important Steps

PPC

Want to make your AdWords PPC accounts work better for you? By using these seven routine tasks, you can be not only more effective in managing your paid search clients, but become more valuable to your clients as well. By using these tasks, you can be not only more effective in managing your PPC clients, but become more valuable to your clients as well. 0 Comments

Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

focus-on-quality

The latest version of Google's "human rater handbook" aka search quality evaluation guide has leaked once again, and gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. Version 5.0 of the handbook gives us more clues into how Google determines quality, including how expertise, authority, trust and reputation factor. 0 Comments

Lucky Duck: Why Things Are Going Swimmingly for DuckDuckGo

DuckDuckGo Logo

DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine? DuckDuckGo continues to grow its user base, passing 1 billion searches early this year, and continues to integrate into our lives, with the news Apple will support it as a default search engine in OS X Yosemite. What's next for the search engine? 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

content-authority

Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

Keeping Your Head Above Water in the Google Lagoon

head-above-water

Keeping up with Google's changes can be almost a full-time job. Here are some tips and tricks for keeping abreast of the latest changes in the search engine's methods. Keeping up with Google can be almost a full-time job, but here are some tips to help you stay abreast of the changes to Google's methods. 0 Comments

SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

SES Atlanta 2014

The original search marketing event returns with SES Atlanta. Here's a preview of the one-day event on July 9, which will feature sessions in two main tracks covering all aspects of SEO and PPC, and features keynote speaker Duane Forrester of Bing. SES Atlanta will expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. 0 Comments

Hub Link Building With Majestic SEO

Majestic SEO Clique Hunter

Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry. Here's how to use it to find hubs and secure links. 0 Comments

How to Use Google Analytics Site Search Reports

Site Search Overview

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. 0 Comments

Google Targets Spammy Queries With Payday Loans Algorithm Update

payday-loans-google-uk

Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." 0 Comments

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content Message Format

Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. Content marketing has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. This framework provides clarity on what components are important to analyze and measure. 0 Comments