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Link Building With Ahrefs: A How-To Guide

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This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster. 0 Comments

Is Google's New Local Algorithm 'Pigeon' for the Birds?

google-pigeon

Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether. 0 Comments

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

Google Panda: Understanding the Technical Inner Workings

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How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. 0 Comments

4 Reasons Nofollowing All Links Is Absurd

Is nofollow the Future

Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why. Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why. 0 Comments

What is SEM? Depends on Who You Ask

What is SEM Comparison

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. 0 Comments

800 Best SEO Posts of the Last 4 Years

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Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king. 0 Comments

How Relationship Building Interlinks With SEO

Arms Linking Together

Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure. Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure. 0 Comments

Why 7 Search Results in Google Should be Your Brand New Lucky Number

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A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10). A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on searches for brand names (7, rather than 10). 0 Comments