Articles on Search retargeting

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Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

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RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. 0 Comments

Search Retargeting Arrives on Facebook’s Advertising Exchange

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The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers. The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a quick look at what Facebook’s introduction of search retargeting on the FBX means for advertisers. 0 Comments

Search Retargeting: Why It Matters & How to Get Started

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Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what search retargeting involves, why it’s important, and how you can jump on this opportunity right now. Search retargeting became one of the fastest growing retargeting techniques in 2012. If you haven’t started yet, here’s an overview of what search retargeting involves, why it’s important, and how you can jump on this opportunity right now. 0 Comments

A Refresher on Retargeting & Helpful Tips

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Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. Retargeting has been a growing trend in marketing because of the perceived ROI it brings. But what is retargeting exactly and how can it benefit you? Vik Duggal from Retargeter sheds more light on retargeting in the following interview. 0 Comments

6 Types of Retargeting Every Marketer Should Know

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When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six different types of retargeting to acquire and engage a potential audience. When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six different types of retargeting to acquire and engage a potential audience. 0 Comments

Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

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33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and retargeting tips from Magnetic show you how. 33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth of high intent data to its fullest potential? A new report and retargeting tips from Magnetic show you how. 0 Comments

Summer Travel Search: Are We There Yet?

Travel Search Clicks comscore

Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. Clicks to travel sites from search engines are up 10 percent year-over-year reaching to 272 million in June 2011. This annual search trend tends to start in April and peak in July, so proper planning and execution is critical for marketers. 0 Comments

Avoid These 3 Common Mistakes in Digital Media Data Analysis

Blue Bullseye

With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions. With multiple campaigns and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions. Consider these common mistakes when examining digital media data to avoid overkill and wasting money and impressions. 0 Comments

Will a New Tier of Search Advertising Providers Emerge?

Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers differentiate themselves from the rest of the ad networks and become trusted partners for those marketers looking to expand their reach. 0 Comments

Good Riddance, 2009

Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs of hope as we head toward 2010. 0 Comments

Focusing Your Message from National to Local, Part 1

How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. How to develop a strategic plan that includes Web site management, paid, organic and mobile search, display ads, Internet yellow pages, local listing feeds, and user-generated content. 0 Comments