Articles on search ranking

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Google Madness: The Elite Eight of Google+ Local Tips

97 percent of Americans Look Online for Local Products and Services

Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. Google+ can be powerful for brands and businesses, but also can be quite confusing. Whether you're stuck with an old Google+ Places page or have the updated Google+ Business page, you can use these tips for Google+ Local listing optimization. 0 Comments

Sick to Death of Content Marketing

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SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional! SEO isn't content marketing and content marketing isn't SEO. There's some potentially great crossover, but one is not a replacement for the other. Rather than trying to rebrand yourself, here's why you should be proud to be an SEO professional! 0 Comments

Google Officially Launches Local Results Carousel

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When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. When a user searches for a local results on Google, such as a restaurant or hotel, there is now a horizontal carousel which features thumbnails, ratings, as well as the number of Google+ reviews. Users can then scroll sideways to see more results. 0 Comments

Google Targets Spammy Queries, Bad Mobile Sites With New Ranking Updates

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Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. 0 Comments

The Demand for Extreme Differentiation in Your Content Strategy

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We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. We have all heard it said many times: "Content is king." In general, this statement is true, but it needs some qualification. This column looks at the role of Query Deserves Diversity and how it impacts your content strategy. 0 Comments

New Google Search Algorithm Update Targets Web Spam

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Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals. Google’s long anticipated over-optimization penalty is now live. Except Google called it an algorithmic update that’s targeting web spam – a.k.a., keyword stuffing and link schemes, in the process causing some big search ranking upheavals. 0 Comments

How the Web Uses Anchor Text in Internal Linking [Study]

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Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines more than 280,000 internal links and their corresponding anchor text. 0 Comments

SEO for Naver – Korea’s Largest Search Engine

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Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. Naver feels that users can’t be perfectly satisfied with their search intention. Hence, Naver offers the search results of the various areas and categories such as news, Knowledge Q&A, blogs, paid, and data base searches all on the same page. 0 Comments

Creating an In-House Search Marketing Center of Excellence

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The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization. Here are some reasons in-house teams should adopt this model and key daily and weekly activities. 0 Comments

Improve Your SMB Site with These 2 Basic SEO Metrics

Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. Unique search landing pages and unique keyword visits are two metrics that are directly actionable for small businesses, no matter what your level of SEO expertise. 0 Comments

Don't be Afraid of URL Links

Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. Monitor and manage the spread of URL vs. keyword rich links across your client's profile. And don't worry if you get really high quality links that only use your client's URL. 0 Comments

Overture Files Patent Lawsuit Against Google

Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools. Overture filed a lawsuit against Google last month, claiming that Google has infringed on its patents that apply to bid-for-placement search ranking and for account management tools. 0 Comments