Articles on search queries

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Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

mobile-panda-smartphone

When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. Webmasters need to understand both the percentage of mobile users hitting their sites and how happy those users are. That just might be the key to recovering from Panda. When dealing with Panda attacks, it’s extremely important to understand user engagement from both a desktop and mobile standpoint. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

pharmacy-pills

Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

Yandex's Sibir Reverse Image Search Technology is Pure Awesome

How Yandex CBIR Works

Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. Here's an overview of how the impressive technology works and why it's useful to users. Yandex has developed an amazing service with Sibir, its content-based image retrieval. It has raised the bar for reverse image searching technology. 0 Comments

Search Engine Basic Concepts

Important Document

Baffled by search engines and how they work? Not technical in orientation? Here's a layman's level explanation of the basics of search engines – including the critical concepts of relevance, popularity, segmentation, diversity, trust, and quality. Having trouble understanding search engine optimization (SEO)? This article will help you get a better feel for how the world of search engines works. 0 Comments

How to Use Google Analytics Site Search Reports

Site Search Overview

If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. If your website has a search bar, you need to ensure you’re making the most of this valuable report in Google Analytics. It’s quick to set up and can soon be giving you all sorts of insights and ideas that you may never have had without it. 0 Comments

Google Targets Spammy Queries With Payday Loans Algorithm Update

payday-loans-google-uk

Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." Over the weekend Google released an update to their algorithm most commonly referred to as the "payday loans update." Google said it is "the next generation of an algorithm that originally rolled out last summer for very spammy queries." 0 Comments

Google Search Engine Market Share Nears 68%

Google Bing Yahoo

Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. Google holds a staggering 67.6 percent of the U.S. search engine market share (tying their own record, which was set in January of this year), according to the latest search engine market share figures for April, released by comScore. 0 Comments

Search Engine Indexation Analysis: A Simple Guide

Library Card Catalog

A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and showing in the search results of Google and Bing. 0 Comments

Why You Need to Use the Google Analytics AdWords Report

Day Parts

The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. The Google Analytics AdWords reports are vital for helping you make data-driven decisions about PPC. Get the full picture on bidding, keywords, search queries, and much more. Learn all the details about what reports are available and what they do. 0 Comments

How to Gain SEO Seasonality Insights Using Google Webmaster Tools

Trended GWT Search Query Data

Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. Here's how to use Google Webmaster Tool search queries to supplement date comparison analytics reports. The end result will be the ability to understand if a rise in site visits is due to higher search volume or a bump in ranking position. 0 Comments

3 Ways SEMrush Can Make SEO More Effective

Hand Wrench

Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. Every digital marketer is only as good as the tools they use. SEMrush is one tool you should have at the ready to help determine changes to your rankings, research a new or ongoing campaign, and analyze how your site compares with the competition. 0 Comments

Understanding Seasonality in Search

Arrow Chart

A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing review. It is only over a long run of time (yearly) that we can assess for true success. 0 Comments

Machine Learning Basics for Better Content & SEO Results

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Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content. Learning algorithms learn from the patterns they detect, both in queries and documents, as well as the relationships between them. By understanding how machine learning works, you can provide more informative, entertaining, and engaging content. 0 Comments

Bing Sunsets Shopping Search, Integrates Directly Into Web Results

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Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a "dedicated shopping" experience when you search for products. Since August, Bing has completely integrated shopping results directly into main the main experience. Now, as of yesterday, Bing has retired the notion of a "dedicated shopping" experience when you search for products. 0 Comments

Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

Matt Cutts

Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for someone to link to your site as well as getting overall search traffic on those internal pages. Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for someone to link to your site as well as getting overall search traffic on those internal pages. 0 Comments

Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

SEO Tools

Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco. Internet Marketing Ninjas COO Chris Boggs and Grant Simmons, director of SEO and social product at The Search Agency, shared their advice on better integrating data from Google Webmaster and Bing Webmaster Tools earlier this year at SES San Francisco. 0 Comments

Link Building 101: Finding Web Mentions

Link Building 101 Finding Web Mentions

Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. Monitoring and searching for mentions of your website, brand, product, or company is a common link building tactic. Here's how to successfully turn these mentions into great link building opportunities using Google Alerts and Fresh Web Explorer. 0 Comments

Google Fixes Webmaster Tools Bug, Missing Search Query Data to Return

Google Search Queries Sept 25

Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available. Webmasters can breathe a sigh of relief. The missing keyword data in Google Webmaster Tools was simply a bug, Google has confirmed. Expect reporting on search queries to return to normal in the coming days. Data through Sept. 25 is now available. 0 Comments

Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

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Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. 0 Comments

Google Celebrates Birthday With Playable Piñata Doodle Game

Google 15th Birthday Logo

Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase "g" in Google's name and whack a piñata to score as much candy as possible. Google officially turns 15 today. For the first time, the search giant is wishing itself a happy birthday with a playable Google Doodle in which you play as the lowercase "g" in Google's name and whack a piñata to score as much candy as possible. 0 Comments

Google Searches Show '90s Fashion is Back in Style

overalls-nsync

Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! Love the '90s? They're back, baby! Searches for many of the popular styles of 1990s are up significantly this year, and some marketers are already embracing these fly fashions through their PPC campaigns to increase revenue. Cha-ching! 0 Comments

The Ultimate Platform Migration and Redirection Plan for SEO

Google Webmaster Tools Download Search Queries

If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. If you're tasked with migrating a website and want to retain value of all your top performing pages, you need to know these pre-migration best practices, migration solutions for different scenarios, and also have a post-migration redirection plan. 0 Comments

PPC in 10 Minutes Per Day

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In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. In an ideal world, we'd spend much more than 10 minutes per day on our PPC accounts. But on hectic days when you're stacked up, here are the top tasks that will keep performance strong when you're too busy for in-depth work. 0 Comments

How Affiliates Can Implement Future-Proof SEO

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For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO. For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO. 0 Comments

Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

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RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. RLSA offers a great potential to get creative and target potential customers by combining a visitor's website behavior with their subsequent search queries. Here's how you can get started using RLSAs and best practices for strategy and structure. 0 Comments

Bing & Yahoo Advertisers Integrated in Windows 8.1 Smart Search

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Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows users to search for things across the Web, devices, apps and the cloud. Bing has announced a new way for advertisers to gain exposure with the integration of advertising in Microsoft Windows 8.1 Smart Search, which allows users to search for things across the Web, devices, apps and the cloud. 0 Comments