Articles on search marketing strategies

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3 Must-Know Findings About Cross-Channel Attribution

cross-channel-attribution

While there have been technological advancements that enable more sophisticated multi-touch attribution models, many marketers are still challenged by connecting the dots and acting on the insights revealed from their measurement to truly make an impact on decision-making across search, social, and beyond. Marketers are still struggling to act on the insights revealed from their measurements across channels. 0 Comments

37 SEO Experts You Should Be Following on Twitter

SEO

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

More Local SEOs Earning Less Than $30,000 [Study]

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The BrightLocal Local SEO Industry Survey included nearly 1,800 SEOs and found more than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. More than a third of local SEOs have turnover of less than $30,000 and the average local SEO handles nine clients. 0 Comments

Last-Minute SEO - Here Come the Holidays!

lastminseo

If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. If you snoozed all summer and are behind on your holiday SEO strategy - don't panic! There are still methods you can use to have a successful holiday season. 0 Comments

Building Future Safe Links – 5 Questions to Ask Yourself

future-safe-links

Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

Google AdWords Launches Website Call Conversions

adwords-website-call-conversions

AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. AdWords will generate a forwarding number for each ad click that will measure calls made by consumers, enabling advertisers to attribute the call conversion and conversion value to each keyword. 0 Comments

How to Win in Organic Search: Tips from Google, Bing and Brands

organic-search

Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? Some sometimes painful changes in organic search have made SEO a better tactic and have led successful brands to focus on content and customers. But what else do these brands and search industry players have in common? 0 Comments

What Makes Content Shareable & Why It Matters for SEO

Social Media Sharing

Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? 0 Comments

Using Majestic's Topical Trust Flow to Find Online PR Opportunities

PR

Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in. Isolate the categories you're interested in, explore the links to see news coverage, and identify journalists to see what stories they're interested in. 0 Comments

Marin Adds Google Shopping Campaign Management

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Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. Announcements coming from Marin in the past week showcase support for Google Shopping campaigns in its advertising platform, and product inventory feed management through an integration of Productsup. 0 Comments

What is Link Building?

Definition of Link Building

Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions. The bare bones definition of link building is: the process of going out of your way to find great links. But link building is far more than that. 0 Comments

SEO for Startups & New Businesses: An 11 Step Plan

Launch

Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

Mobile & Tablet Optimization: The Next Enterprise Search Frontier

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Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies. Mobile and tablet search optimization are increasingly becoming prominent features in enterprise SEO. The growth of mobile and its close relationship with local search highlights the need for marketers to look at holistic search marketing strategies. 0 Comments

Obama vs. Romney: Search for Next President Reveals Astonishing Facts

obama-paul-romney-organic-trends

We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the search tendencies of voters. Here's an accumulation of entertaining facts about the 2012 election so far. We decipher exactly how the Internet search marketing strategies of the current president and his opponents are managed, as well as the search tendencies of voters. Here's an accumulation of entertaining facts about the 2012 election so far. 0 Comments

Future of SEO: Change, Convergence, Collaboration

collaboration-seo

The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. The way you work, the tools you use, and your approach to SEO has changed. Be open to changing the way you think about SEO and willing to change the way you view the search world. Take advantage of these opportunities, tools, and platforms. 0 Comments

Dos Equis vs. Old Spice: Maximizing the Impact of a Brand Advertiser's Campaign

Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. Using a coordinated search strategy of SEO, PPC, and social media is crucial to driving sales. We examine how these two popular online search marketing strategies differ, and which advertiser smells more manly. 0 Comments