Articles on search marketing

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Click-to-Call and the Big Data Gap

click-to-call

Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Nuances of Spanish Language Search Marketing

spanish-villa

This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. This post will help you understand the nuances of Spanish language search marketing and what you can do to help your campaigns over the hurdles that are often faced with so many countries, cultures, and dialects under a single language. 0 Comments

U.S. Search Awards 2014 Nominations Now Open

U.S. Search Awards 2014

No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. No doubt ready to top what was an impressive inaugural event, the U.S. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search marketing. Nominations open today and close July 18. 0 Comments

5 SEM Spying Strategies You Can Use Today to Generate More Profit

Search Marketing Agency Keyword Example

Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. Drive more search profit by using keyword and competitive research tools, crowdsourcing, reverse engineering competitor campaign structure, monitoring competitor search activity and changes, and hiding your best keywords and ads from competition. 0 Comments

Acronym Launches 'Keyword Provided' Algorithm to Recover '(Not Provided)' Keywords

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Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search with "Keyword Provided" - an algorithm that's been tested with a 99 percent accuracy, according to its research. Search marketing and tech company, Acronym, announced a new way to combat the lack of keyword data resulting from Google's secure search with "Keyword Provided" - an algorithm that's been tested with a 99 percent accuracy, according to its research. 0 Comments

SEMPO State of Search Survey: Weigh In, Get the Report, Win an iPad 3

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SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3. 0 Comments

2 Reasons to Love the New Google AdWords Paid & Organic Report

Top Keywords Both Shown

Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons. Google recently added a report that shows the total traffic by keyword from paid and organic search. As data started pouring in to the account it was easy to see why this report will be very valuable to marketers. Here are two of those reasons. 0 Comments

Local Keyword Research: 3 Ways to Use Google

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The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to start is at the search engines. Here's how to discover new keyword opportunities for local businesses using Google. 0 Comments

How Affiliates Can Implement Future-Proof SEO

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For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO. For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin. Here are two strategies for affiliates to develop and sustain success heading forward, by applying the AIDA model to SEO. 0 Comments

SEO & Content: The Time is Now for Collaboration! [Data]

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Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization's content perform better in the search results. Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization's content perform better in the search results. 0 Comments

OK Google: 'The End of Search as We Know It'

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Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online? Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments that are helping that vision become a reality. The question: How will businesses continue to remain relevant online? 0 Comments

Yahoo Bing Network: New Details on Searchers Not Using Google

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ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher. ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally, these searchers unique to the Yahoo Bing Network spend 30 percent more than the average Google searcher. 0 Comments

The Legacy of Spam

The Legacy of Spam

Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,” SEOs must focus on building natural, relevant, and useful links – not the kind that exist only to increase search rankings. 0 Comments

5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

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SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this is a mistake, and why SMBs should focus on search, not social when it comes to acquiring new customers. 0 Comments

5 Reasons Why People Hate International Search Marketing

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Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues. Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues. 0 Comments

Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

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Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this tactic can be effective, it has serious limitations. Because people are most often and powerfully motivated by some combination of fear and greed, we focus their attention on the various negative feelings that accompany their unmet needs. While this tactic can be effective, it has serious limitations. 0 Comments

Putting Search in Focus: Trends to Watch in 2013

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What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more. 0 Comments

It Doesn't Matter What You Call Your Online Strategy!

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The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? The digital marketing industry changes fast and with that change comes a call for new nomenclature. But the more things change; the more they stay the same. And then we all argue about whether we need a new name or not. So what's it gonna be? 0 Comments

Writing Search Ads in Context

chicken-coop

As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of choice architecture to get the clicks you want. As an advertiser, your challenge and opportunity is to claim a piece of territory in the search results page fray. Once you’ve identified your ideal customer, here’s how you can use the principles of choice architecture to get the clicks you want. 0 Comments

5 Myths About Search Data

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The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. The notion that Google owns all the data is just one of a number of myths about search data. Google is just one piece in the puzzle we build to help our clients target consumers with the ads they actually want to see. 0 Comments