Articles on search engine spider

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Building Future Safe Links – 5 Questions to Ask Yourself

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Google has once again updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? Google has updated its guidelines to cite low-quality guest posts as a form of thin or unoriginal content. How can you make sure your links are safe? 0 Comments

SEO Cheat Sheet: 15 Common Oversights Found During Site Audits

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SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. SEO has become a very complex job. Has it become too complicated for you to continue doing it yourself? Use this helpful list and related questions to test your SEO knowledge – and determine whether it's time to call in an SEO professional. 0 Comments

How to Create Site Information Architecture

Information architecture is the blueprint of your website. It helps users and search engines find your content. Here's your all-in-one guide to good information architecture. Information architecture is the blueprint of your website. It helps users and search engines find your content. Here's your all-in-one guide to good information architecture. 0 Comments

Crawl, Index, Rank, Repeat: A Tactical SEO Framework

By undergoing a systematic analysis of SEO based on the three primary search engine activities of crawl, index, and rank, savvy SEOs can establish a framework for improving their sites that will reward them with extremely favorable rankings. By undergoing a systematic analysis of SEO based on the three primary search engine activities of crawl, index, and rank, savvy SEOs can establish a framework for improving their sites that will reward them with extremely favorable rankings. 0 Comments

The Taming of the Bots

All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? All savvy search engine marketers know how to create a search-friendly site that can be easily read by a search engine spider, or bot. But what happens when those bots go bad? 0 Comments

Search Engine Forums Spotlight

Links to the week's topics from search engine forums across the web: Google Cloaking and Keyword Loading On Pages - Load Balancing and Its Effects on Search Engine Optimization - Changing Domains To Be Re-included In Yahoo - Google is Now Asking for a Code if You Use a Rank Checker - Google Adds Weather Feature, and more. Links to the week's topics from search engine forums across the web: Google Cloaking and Keyword Loading On Pages - Load Balancing and Its Effects on Search Engine Optimization - Changing Domains To Be Re-included In Yahoo - Google is Now Asking for a Code if You Use a Rank Checker - Google Adds Weather Feature, and more. 0 Comments

Dynamic Pages And Search Engines

Search engines have particular problems with sites that deliver pages via databases, CGI processes or other dynamic means. This article examines the situation in more depth and offers some workarounds, such as how to detect URL problems, the impact of SSI & extensions, virtual server issues and solutions for Apache, ASP, Cold Fusion, Lotus Domino and Miva Merchant set-ups. Search engines have particular problems with sites that deliver pages via databases, CGI processes or other dynamic means. This article examines the situation in more depth and offers some workarounds, such as how to detect URL problems, the impact of SSI & extensions, virtual server issues and solutions for Apache, ASP, Cold Fusion, Lotus Domino and Miva Merchant set-ups. 0 Comments

Google's Orkut Personal Information Offered Outside Orkut

The personal connections of some in Google's Orkut social network service can now be viewed across a map of the United States -- but through a third party site that apparently is using the data without Google's cooperation. The personal connections of some in Google's Orkut social network service can now be viewed across a map of the United States -- but through a third party site that apparently is using the data without Google's cooperation. 0 Comments

Search Engines and Web Server Issues

What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues. What is the best way to move a site from one server to another without affecting search engine visibility? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues. 0 Comments

Search Engines and Web Server Issues

What is the best way to move a site from one server to another without affecting search engine visibility? What if your company decides to use a different domain name? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues. What is the best way to move a site from one server to another without affecting search engine visibility? What if your company decides to use a different domain name? After a site redesign, how can you communicate to the search engines that old URLs should be redirected to new URLs without affecting positioning? A panel of experts addressed these and other server-specific issues. 0 Comments

Search Engine Forums Spotlight

Links to this week's topics from search engine forums across the web: Free $50 AdWords Credit via Yahoo - Lycos to Use AdWords - What Is Web Copy? - Keywords in a URL - Resubmitting to Dmoz? How to Correct a Bad Description? - Java Menus or Text Menus - Developing a Score Card for Keywords - Zeal - How Valuable? - Opinions on Froogle Links to this week's topics from search engine forums across the web: Free $50 AdWords Credit via Yahoo - Lycos to Use AdWords - What Is Web Copy? - Keywords in a URL - Resubmitting to Dmoz? How to Correct a Bad Description? - Java Menus or Text Menus - Developing a Score Card for Keywords - Zeal - How Valuable? - Opinions on Froogle 0 Comments

Reader Q&A

Compilation of past issues of Reader Q&A, where Danny Sullivan answers questions from readers about search engines. Compilation of past issues of Reader Q&A, where Danny Sullivan answers questions from readers about search engines. 0 Comments

Doorway Pages

Explains basic guidelines about avoiding problems if using doorway pages to attract visitors. Explains basic guidelines about avoiding problems if using doorway pages to attract visitors. 0 Comments

Optimizing Flash for Search Engines

Macromedia Flash and other non-HTML formats can pose problems for search engines, unless you take appropriate steps to optimize the content. Macromedia Flash and other non-HTML formats can pose problems for search engines, unless you take appropriate steps to optimize the content. 0 Comments

Desperately Seeking Search Engine Marketing Standards

It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. It seems that every so often, someone makes a new push to suggest that the search engine marketing industry needs to establish standards of conduct. The idea usually dies away from a lack of support. However, a new effort is underway from several different parties that might have more luck. They'll need that luck, because the barriers to establishing standards remain substantial. 0 Comments