Articles on search engine placement

RSS

Intro To Search Engine Submission

Beginning of a 5-part guide to getting your site listed with search engines. From SearchEngineWatch, an authority site on the SEO and SEM industry Beginning of a 5-part guide to getting your site listed with search engines. From SearchEngineWatch, an authority site on the SEO and SEM industry 0 Comments

Winning a Search Advertising Bid War

Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war. What do you do? Pull back? Hunker down? Or counter-attack? 0 Comments

Search Engine Marketing Finally Getting Respect

To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. To some degree, search engine marketing has been like the Rodney Dangerfield of online advertising -- it's gotten no respect. Or, at least it has gotten no respect in relation to the time and effort analyst firms have put into understanding it compared to research and studies done on banner advertising. The good news is, that's all about to change. The positive financial performance of GoTo is making people take notice, though all the signs have been there for ages. 0 Comments

GoTo Sells Positions

Search engine GoTo.com debuted a pay-for-placement listing model in February 1998. Article examines how it works and compares with other attempts to sell listings. Search engine GoTo.com debuted a pay-for-placement listing model in February 1998. Article examines how it works and compares with other attempts to sell listings. 0 Comments

Bridging The Gap

Response to an article in the Search Engine Report about the use of bridge pages or gateway pages to make an entry point with search engines for particular keywords. Response to an article in the Search Engine Report about the use of bridge pages or gateway pages to make an entry point with search engines for particular keywords. 0 Comments