Articles on search engine optimizers

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Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

Test tubes

Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. Testing a new website may seem overwhelming, but there are things every team member can do to assist in the pre-launch process. If you can rally your team around these 25 tests, no one person needs to bear the full weight of a site launch. 0 Comments

Latent Semantics and How to Check it in the SERPs

Search engines use latent semantics to understand where certain keywords should be grouped. Take advantage of this for your SEO efforts when creating website content and improve your rankings. Search engines use latent semantics to understand where certain keywords should be grouped. Take advantage of this for your SEO efforts when creating website content and improve your rankings. 0 Comments

Search Marketing's About People and Principles, Not Just Algorithms, Part 1

Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference. Search marketing has come under fire in the mainstream press and elsewhere this year, and that's not good for the industry, said Danny Sullivan in his keynote address at Chicago's Search Engine Strategies conference. 0 Comments

Understanding Search Engine Patents

Search related patents provide insight into what's going on in search engine algorithms, and search marketers who understand these 'rules of ranking' are better positioned to win top position in search results. Search related patents provide insight into what's going on in search engine algorithms, and search marketers who understand these 'rules of ranking' are better positioned to win top position in search results. 0 Comments

Understanding Search Engine Patents

Search related patents provide insight into what's going on in search engine algorithms, and search marketers who understand these 'rules of ranking' are better positioned to win top position in search results. Search related patents provide insight into what's going on in search engine algorithms, and search marketers who understand these 'rules of ranking' are better positioned to win top position in search results. 0 Comments

Myriad Search: Meta Search Your Way

A new meta search engine allows you to compare results from the four top web search engines, and tweak their relative importance in the mix by adding to or subtracting from the relative importance of each. A new meta search engine allows you to compare results from the four top web search engines, and tweak their relative importance in the mix by adding to or subtracting from the relative importance of each. 0 Comments

Coping with Search Engine Penalties

Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. Search engine penalties are present and pervasive, and are a primary method used by search engines to control webmasters. Unless webmasters understand what they are and what to do about them, their websites could easily trigger a penalty, losing traffic and revenue. 0 Comments

What, Exactly, is Search Engine Spam?

There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? There's a subtle boundary that separates acceptable search engine optimization practices from the shadier techniques used by spammers. How can you recognize the difference between white-hat and black-hat techniques? 0 Comments

Coping With GDS, The Google Dance Syndrome

Google's monthly update is known as the Google Dance to those really into searchengine optimization. And during the dance, some SEOs suffer from GDS -- GoogleDance Syndrome, when they see their web sites face lower rankings. But does anepidemic of reported GDS mean a problem with Google's relevancy? Google's monthly update is known as the Google Dance to those really into searchengine optimization. And during the dance, some SEOs suffer from GDS -- GoogleDance Syndrome, when they see their web sites face lower rankings. But does anepidemic of reported GDS mean a problem with Google's relevancy? 0 Comments

Coping With GDS, The Google Dance Syndrome

Google's monthly update is known as the Google Dance to those really into search engine optimization. And during the dance, some SEOs suffer from GDS -- Google Dance Syndrome, when they see their web sites face lower rankings. But does an epidemic of reported GDS mean a problem with Google's relevancy? Google's monthly update is known as the Google Dance to those really into search engine optimization. And during the dance, some SEOs suffer from GDS -- Google Dance Syndrome, when they see their web sites face lower rankings. But does an epidemic of reported GDS mean a problem with Google's relevancy? 0 Comments