Articles on search engine optimization (SEO)

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Ten Timely Tips for Terrific Title Tags

Ten Timely Tips for Terrific Title Tags

Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. Much may have changed through the years in SEO, however the importance of the title tag can't be overstressed. Here's how to create title tags that state who you are, what you do, why anyone should bother to click, and why Google should care. 0 Comments

A Recipe for a Tasty Semantic Search & SEO Salad

Schema RDFA

Stop trying to salt your content and meta data with keywords, thinking that's all you need to get to the top of search engines. And that doesn't mean just concentrating on synonyms, either. Instead, focus on conveying the concept of your pages. As semantic search continues to develop, it will increase our ability to provide content designed more for users than search engines. Here's how do that. 0 Comments

SEO vs. SEM Timelines: A Medical Analogy

SEO Doctor Medication

How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. How do you explain to your boss or client how SEO works and when to expect results? Use this doctors and medication analogy to help them realize the time and effort it takes to run a successful SEO campaign and avoid being inundated with questions. 0 Comments

5 Googley SEO Terms – Do They Mean What You Think They Mean?

Bot

Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly misunderstood terms when it comes to Google and SEO. 0 Comments

Search Engine Strategies Coming to Atlanta in July, Registration Now Open

SES Atlanta 2014

The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). 0 Comments

How to Prepare for Your Content Audit

Valuable Original Content

Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. Performing a content audit on your website is time-consuming, but also incredibly valuable. It will help you see what content is on your site, how well it's optimized, and necessary next steps for better usability, loyalty, and search visibility. 0 Comments

What is SEM? Depends on Who You Ask

What is SEM Comparison

Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask. 0 Comments

Blog SEO Quiz – Test Your Blog Optimization Knowledge

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SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. SEO is plagued by myths, misconceptions, and mistaken beliefs. Think you know blog optimization tips and guidelines that are important for long-term search engine visibility and website usability? Take this short quiz and find out. 0 Comments

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

Hidden Treasure

The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. The rise of keyword "(not provided)", Google's search results page redesign, Google's heavy focus on paid search, and too many people claiming "SEO expertise" have all combined to make search engine optimization more challenging than ever. 0 Comments

SEO Basics: 8 Essentials When Optimizing Your Site

think-of-your-site-like-a-cake

You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. You should always keep search engine optimization in the forefront of your mind, and always follow best practices. Skipping the basics of SEO will leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. 0 Comments

Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

SES Chicago

Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list. Several Meetup Groups plan to converge on the SES Chicago conference this week. Here, organizers of several of these groups share insights on Hummingbird's impact on SEO; how to cope without keyword data; and their Google holiday wish list. 0 Comments

How to Start a Realistic International SEO Campaign

international-seo-magnifying-glass

A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take locations, languages, and many other factors into account. Your best success will come from a key combination of focus and realism. 0 Comments

Integrating Owned, Earned & Paid Media For Better SEO

us-search-engine-ranking-factors-2013-by-searchmetrics

Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance. 0 Comments

Google Penguin 2013: How to Evolve Link Building into Real SEO

real-seo

SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. SEO used to be about tuning a website for optimal consumption by spiders. Today’s SEO is about earning recognition, social spread, and backlinks. Here are practical activities that need to be done every month to achieve real SEO results. 0 Comments

Patch.com, Huffington Post Dominate Google News Results [Study]

A stack of newspapers

A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com. A Searchmetrics analysis of news sources in Google's search results over several hundred thousand keywords in March 2013 shows that Patch.com had the most visibility, followed by Huffington Post, Disney’s Go.com, NYTimes.com and WashingtonPost.com. 0 Comments

Top Google Website Optimization Resources

the-short-cutts

From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google. From Google's Search Engine Optimization Starter Guide, to Webmaster Tools, and who to follow at Google, here's a great collection of website optimization tips, guides, resources, and tutorials you can get straight from Google. 0 Comments

Landing Page Optimization: How to Identify Testing Opportunities

Funnel

Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. Why landing page testing is important for your business; how to identify testing opportunities through data; the different elements on a page to consider testing; types of tests; tools you can use; and the basic elements of setting up a test. 0 Comments

Penguin 2.0 Forewarning: The Google Perspective on Links

walk-the-walk

If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. If you've been building bad links, you need to start getting in front of it now. Google has warned that a major update is coming. Start getting your business on a sound long-term footing now by building unimpeachable links and eliminating bad ones. 0 Comments

Want to Speak at SES Toronto 2013? Submit Your Pitch By April 12 #SESTO

how-do-you-become-a-speaker-at-ses-bullseye

With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12. With another successful SES New York in the books, the SES Conference & Expo is now gearing up to head north to Toronto from June 12-14. The SES Toronto agenda is live, and the SES team is still accepting speaker proposals until April 12. 0 Comments

The Synergy & Benefits of Optimizing Content as You Write

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Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. Empowering content writers with SEO capabilities allows your business to scale the impact of your SEO team. Technology and CMS integration enables your content team to make optimizations that drive more traffic and conversions. Win-win. 0 Comments

SEO & Keywords: Think Conversions, Not Rankings

highly-converting-keywords

Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients. Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients. 0 Comments

SEO Diagnostics: Urgent & Preventive Care

woman-listens-to-computer-with-stethoscope

Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy. Getting the most out of your search results means being prepared to react and fix issues when need be, and knowing what to think about when it comes to the ins and outs of technical SEO. Here are several ideas and tools to help your website healthy. 0 Comments

SEO Diagnostics: Proactive and Reactive Diplomacy

google-serp-elephants-3-15-2013

When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your environment and think beyond just traffic and conversions - think about accessibility considerations. When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your environment and think beyond just traffic and conversions - think about accessibility considerations. 0 Comments

Search Marketing Integration Starts With Your Sales Team

Marketing Sales SEO

Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix. And it all start with the sales team. Successful SMI requires the full integration of your whole organization. This means departments that, before, were completely separate and autonomous, should now be contributing to your online marketing mix. And it all start with the sales team. 0 Comments

5 Money-Saving Strategies for Localized Websites

How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. How microsites, subdomains, duplication, post-edited machine translation, and competing in foreign markets will increase your ROI and save you more money. 0 Comments

Automate Your AdWords Management with Automated Rules, Part 1

This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. This new, extremely powerful AdWords feature can automate your campaign optimization, saving you time and improving your campaign's results. Here's how to get the most out of Automated Rules. 0 Comments