Articles on Search Engine Optimization

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Link Building on a Budget

Budget Link Building

Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. Have more time than money, but want to beef up your backlink profile? It can be done. These four strategies will help you, over time, become far more resistant to algorithm changes and diversify your traffic sources to increase rankings and traffic. 0 Comments

How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

Google Organic Visit Share vs Provided Query Share

Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. Page level tracking is more important than ever. Google has forced us to look at what pages are ranking and where, then pull in data from other sources. Here's how you PPC data can help guide your SEO strategies, and other actionable next steps. 0 Comments

Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

ga-no-more-queries-data

Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. Google Webmaster Tools is missing keywords data. It appears as though search query data from the Search Traffic section hasn't been recorded since last Monday, September 23, the same day Google launched secure search for all searches. 0 Comments

Ten Tips to the Top of Google

Top 10 Tips to the Top of Google

Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. Earning top search rankings on Google isn't easy. It takes a lot of work to ensure your site is optimized, is high-quality, and has a great user experience. Here are 10 tips on how to get started optimizing for Google's algorithm today and beyond. 0 Comments

Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

legal

SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines. SEO company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", is on the receiving end of a RICO lawsuit for providing SEO services that violated Google's webmaster guidelines. 0 Comments

Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell

snickers-google-buisness-search

As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. As part of Snickers' "You're Not You When You're Hungry" campaign, an ad agency teamed up with Google to target users who made common spelling errors on Google searches. The result: more than 500,000 people saw the ads over three days. 0 Comments

Final Day to Save Big on SES New York 2013

ses-new-york-2013-logo

Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. Want to upgrade your marketing skills or discover new ideas, tools, and strategies from industry experts, or simply experience some amazing networking opportunities – all while saving money? Then you should book your trip to SES New York 2013 today. 0 Comments

Bing Launches Webmaster Guidelines, Offers SEO Webinars

Bing logo

Learn about Bing’s new Webmaster Guidelines and free educational webinars being offered throughout the New Year, on topics ranging from crawling basics and SEO 101 to building authority and the search and social overlap. Learn about Bing’s new Webmaster Guidelines and free educational webinars being offered throughout the New Year, on topics ranging from crawling basics and SEO 101 to building authority and the search and social overlap. 0 Comments

New Google Universal SERPs Layout Brings Apps to Forefront

App results in Google

Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. Did you notice the new Google SERPs layout? Nope, neither did we. But appearances are deceiving and whilst nobody is looking, this could be an ideal opportunity to get your app store optimization thinking cap on. 0 Comments

SES New York 2012 - Day 3 Coverage #SESNY

ses-new-york-2012-hilton

A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. A keynote on integrated marketing, big ideas and big data kicked off Day 3 of SES New York. Marketers were also educated on SEO, paid search, link building, email marketing, and more. Here's a roundup of Day 3 live blogging and coverage. 0 Comments

SES New York 2012 - Day 2 Coverage #SESNY

ses-new-york-2012-hilton

SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social, and more. Here's a roundup of Day 2 live blogging and coverage of SES New York 2012. SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering SEO, paid search, landing page optimization, mobile, social, and more. Here's a roundup of Day 2 live blogging and coverage of SES New York 2012. 0 Comments

Google Recalculates Average Search Position Metric

google-average-position-old-new-calculation

In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports. In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster Tools Top Search Queries and Google Analytics Search Engine Optimization reports. 0 Comments

Rank for Anything You Want on Google Search Plus Your World

Signed in search results for selling puppies

Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance. Is this really a better set of search results for users? Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance. Is this really a better set of search results for users? 0 Comments

Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports

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The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the services, adding three new reports based on Webmaster Tools data. Here's how to link your accounts. The Google Analytics team announced today that everyone can now link their Webmaster Tools and Google Analytics accounts. They've even enhanced the services, adding three new reports based on Webmaster Tools data. Here's how to link your accounts. 0 Comments

Connected Marketing Week: The Tasty Other Half of #SES SFO 2011

SES Training Events

Connected Marketing Week in August brings together marketers, executives, business owners, programmers, and designers from around the world for a feast of tips, tactics, and actionable tactics for navigating and rocking the dynamic digital landscape. Connected Marketing Week in August brings together marketers, executives, business owners, programmers, and designers from around the world for a feast of tips, tactics, and actionable tactics for navigating and rocking the dynamic digital landscape. 0 Comments