Articles on search engine marketers

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4 Key Trends That Will Drive Financial Services PPC in 2012

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With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will flourish in this time when consumers are fragmented and traditional ways of measuring performance no longer apply. With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will flourish in this time when consumers are fragmented and traditional ways of measuring performance no longer apply. 0 Comments

The 5 Keys to Conversion Rate Optimization

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One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic results in the overall health of a company. One of the quickest ways to improve ROI from search campaigns is to improve conversion rates from current traffic for organic and paid landing pages. Even a 0.5-1 percent increase can have dramatic results in the overall health of a company. 0 Comments

8 Questions to Answer When Developing a Formal B2B SEO Process

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If your organization is struggling with the development of a formal SEO program, B2B marketers must answer these questions when considering process implementation. These questions address critical components of developing an SEO strategy. If your organization is struggling with the development of a formal SEO program, B2B marketers must answer these questions when considering process implementation. These questions address critical components of developing an SEO strategy. 0 Comments

Can You Sell Insurance on YouTube? [Study]

American Family Insurance YouTube Case Study

Can a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this kind of client be successful in social media? Yes, they can - the latest connected marketing success story. Can a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this kind of client be successful in social media? Yes, they can - the latest connected marketing success story. 0 Comments

Google's Panda Update + Social = New Enterprise SEM Opportunities

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. 0 Comments

Ad Group Structure: A How-to Guide for SEMs

Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. Building a solid foundation of the right ad group structure is vital to search engine marketing success. Here's how SEMs can greatly improve the success of their search marketing campaigns. 0 Comments

Broad Match: Desperately Seeking Cinderella

Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. Solely utilizing broad match can return the equivalent of a long line of ugly stepsisters -- and channel the real Cinderellas to other marketers-in-waiting. Here's how broad match can improve your search campaigns. 0 Comments

The Long Tail Is Dead -- Long Live the Long Tail

Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has some tips for playing the long tail in today's SEM market. Search is not the well-kept secret it once was, and targeting the long tail is becoming hard to do. Tony Wright has some tips for playing the long tail in today's SEM market. 0 Comments

Schedule Optimization for SES San Jose

Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedule for paid- and organic-focused search marketers. Still trying to figure out which of the 73 sessions to attend at next week's Search Engine Strategies conference? Let Greg Jarboe guide you with his optimized schedule for paid- and organic-focused search marketers. 0 Comments

Web Site Architecture Structured for Success

Proper search engine optimization is not voodoo -- search engines read text. There are many ways to create quality text for both human visitors and search spiders indexing your site. Mark Jackson reviews the benefits of creating a search engine friendly Information Architecture prior to Web site construction. Proper search engine optimization is not voodoo -- search engines read text. There are many ways to create quality text for both human visitors and search spiders indexing your site. Mark Jackson reviews the benefits of creating a search engine friendly Information Architecture prior to Web site construction. 0 Comments

A Week in the Life of a Paid Search Marketer

See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach to SES NYC, while gathering tidbits of search advertising advice. See what it's really like to spend a week at a search engine marketing conference, as columnist Tony Wright walks you through his approach to SES NYC, while gathering tidbits of search advertising advice. 0 Comments

Study: Search Marketers Wear Too Many Hats

Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. 0 Comments

Searchers Still Like to Buy Offline

A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. A new study says that though a majority of shoppers use the internet to research products, nearly half still prefer to make their purchases through bricks and mortar retailers. 0 Comments

News Search Engine Optimization

News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. News search engines offer companies a great way to receive targeted traffic related to breaking topics through press releases and other public relations information. 0 Comments