Articles on search companion

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Remarketing & Behavioral Ads @ClickZLive #czlny

Christopher Hansen at Clickz Live New York 2014

Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. Remarketing is red hot. A jam-packed session at ClickZ Live New York 2014 showed attendees how, if done right, remarketing reduces online clutter, ups the relevancy quotient for users, and improves advertiser ROI. Here's a recap. 0 Comments

How B2B Advertisers Can Use Q4 to Dominate Q1

Santa Punch

Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. Q4 doesn't have to be a wasteland. Till the soil of this fertile time of year so that your crops in Q1 will be bigger and better! This list of tactics will help make you as highly visible to your audience as possible now to ramp up sales in Q1. 0 Comments

Organic Search Noticeably Absent From Google Analytics 2013 Summit

What is Missing

Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. Organic search traffic data is extremely important to businesses to assess website performance and make informed, data-driven decisions. But 14 new products illustrate how Google is increasingly making Analytics a companion tool for advertisers. 0 Comments

Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

method-of-mobile-purchase-by-device

There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. There are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use smartphone and tablet devices for their specific research and purchase-related needs. 0 Comments

Google: Mobile Search Helps 82% of In-Store Shoppers Make Purchase Decisions [Study]

smartphone-shoppers-use-devices-in-store

Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store. Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 84% of smartphone shoppers use their devices to help shop while in the store. 0 Comments

Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

weekly-rundown

Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". Here's a quick recap of search and social marketing news and tips from the past week. 0 Comments

How to Generate Quality Traffic With Display Advertising

kid-candy-store

Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. Even if you have been burned with a poor display experience in the past – or were just too scared to try – know that now is the time to test display again. There are so many options, it is truly like being a kid in a candy store. 0 Comments

Mega-Huge Summary of New Google & Bing Paid Search Features in 2012

check-list

It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features added to Google AdWords or Bing Ads. Now it’s time to make sure you're utilizing all these features to their fullest. It’s been an action-packed year for paid search advertisers. You may have been feeling a bit overwhelmed with all the new features added to Google AdWords or Bing Ads. Now it’s time to make sure you're utilizing all these features to their fullest. 0 Comments

Gustav Klimt Google Logo Celebrates 150th Birthday of Austrian Erotica Artist

gustav-klimt-google-doodle

Today, the Google homepage logo is found within Gustav Klimt’s The Kiss, in honor of the controversial Austrian artist’s 150th birthday. Klimt, who led the Secession movement in Vienna, is known for his nudes and appreciation of the female body. Today, the Google homepage logo is found within Gustav Klimt’s The Kiss, in honor of the controversial Austrian artist’s 150th birthday. Klimt, who led the Secession movement in Vienna, is known for his nudes and appreciation of the female body. 0 Comments

Do The Police Need Search And Social Gurus?

james-whitey-bulger-captured

With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been made with the help of online sources, is it time for law enforcement to start hiring online search and social experts to fight crime? With the recent capture of one of FBI's Most Wanted through the use of social media and other arrests that have been made with the help of online sources, is it time for law enforcement to start hiring online search and social experts to fight crime? 0 Comments

Measuring SEO Results

Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. Non-branded search traffic, visitor engagement, and conversions are three critical metrics you should use to measure your success in search engine optimization efforts. 0 Comments

Your Baby Is Ugly

After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly. 0 Comments

Small Business Owners Need Twitter and LinkedIn

It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. It's a time investment. But something worth having takes time. Keeping up with what's going on in your industry and creating a community you can talk with are key factors that successful web businesses employ. 0 Comments

Content Ad Campaign Keyword Strategy Revisited - Part 2

A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages. A keyword-targeted content ad group's keywords should describe the pages/sites where an ad should appear. The best keyword list is composed of words/phrases that appear most frequently on the target sites' pages. 0 Comments