Articles on search algorithms

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37 SEO Experts You Should Be Following on Twitter

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Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. Follow these influential tweeters in order to stay on top of the latest news, trends, tips, and tricks that will help you succeed in search marketing. 0 Comments

Internet Marketing for 2020

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A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. A look at what the future might hold for search marketers, created with clues from Google's algorithms and patents. 0 Comments

Google's New Structured Snippets Pull Facts Into a Page's Search Results

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This week Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying that in its search results. This time, the added data (which Google calls "facts") will show up on a Web page's search result snippet. Google introduced "structured snippets," which demonstrate yet another way Google is extracting Web page information and displaying it in search results. 0 Comments

Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

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After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five tips for performing a post-recovery analysis. After recovering from Panda, it’s easy to celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis. 0 Comments

Bing Weighs in on Scottish Independence Vote

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As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. As voters in Scotland prepare to head to the polls, Bing has analyzed search and social data to predict the outcome of the independence referendum. 0 Comments

Germany Wants Access to Google's Search Algorithm

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German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. German Justice Minister Heiko Maas said Google needs observing and noted anything that does not feature in its top search results might as well not exist. 0 Comments

Ranking Boost Possible Without Penguin Refresh From Google

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Google Webmaster Trends analyst John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. John Mueller says sites shouldn't focus on individual factors of individual algorithms, but rather on fixing sites themselves to improve rankings. 0 Comments

Google Launches Improved Sitelinks Search Box

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Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. Google announced a new way for users to search for site-specific content with an updated sitelinks search box and gave tips to developers for Schema markup to implement the feature well. 0 Comments

How Will Voice Search Change SEO for Local Stores & Global Enterprises?

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Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. Voice search can be more convenient, quicker, and it continues to gain popularity worldwide. Marketers must adapt new search strategies to optimize for local search, large brands or global enterprises, and conversational or long-tail queries. 0 Comments

How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps

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What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality – share their top priorities. 0 Comments

The New SEO: Search Marketing Integration

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The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model. The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR, paid search, and video is changing the SEO model. 0 Comments

Keywords Are Dead! Long Live User Intent!

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Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. Your brand's online presence needs to align around targeted customer intent, not keywords-focused optimization. Focus on tactics that will play to Google’s more complex side: mapping queries to actions, intent research, and aligned content creation. 0 Comments

FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

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The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. The FTC has concluded its investigation into Google’s business practices. On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. 0 Comments