Articles on Search algorithm

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Finding Local Search Success, Post-Pigeon and Penguin 3.0

penguin-pandora

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do? 0 Comments

Matt Cutts: Google Won't Devalue Links Anytime Soon

Matt Cutts

With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future? With Google stepping up its efforts to penalize link networks and those who buy and sell links, and algorithms like Panda meant to reward sites with high-quality content, how important will backlinks be to Google's search algorithm in the future? 0 Comments

The Future of Link Building: 5 Important Messages

Link Building Future

Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. Links are still at the core of Google's search algorithm, which means they are still a top SEO priority. And while link building can supercharge your content marketing efforts, you can still build links even if you don't have great content. 0 Comments

Matt Cutts: Google Search Result Positions Aren't Weighted Differently

Matt Cutts

Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. Regardless of which page or organic position your site appears in Google's search results pages, specific positions on the page aren't isolated or reserved for different weightings of the algorithm to give different signals different priority. 0 Comments

Matt Cutts Talks Google Panda Basics: Make Sure You've Got Quality Content

Matt Cutts

What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. What should you do if you think your site might be affected by Google's Panda algorithm? And what types of content get impacted negatively by Panda? That is the topic of a recent video featuring Google's Distinguished Engineer Matt Cutts. 0 Comments

How Does Google Treat Hidden Text That's Only Temporarily Hidden?

Matt Cutts

Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text? Many webmasters do fancy stuff with JavaScript and AJAX where text would technically be hidden until a user takes action, such as clicking on a button, to actually display that text on the page. How does Google handle this type of hidden text? 0 Comments

SEO & Content: The Time is Now for Collaboration! [Data]

degree-content-and-seo-should-collaborate-conductor

Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization's content perform better in the search results. Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data suggests that doing so will only help your organization's content perform better in the search results. 0 Comments

Google: Improve Your Site's Rank by Building High-Quality Sites, Not Links

focus-on-quality

Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said the key to higher rankings was "increasing the number of high-quality sites" linking to your site. Google has updated their rankings help article to state that you can improve your rankings by "creating high-quality sites." Google previously said the key to higher rankings was "increasing the number of high-quality sites" linking to your site. 0 Comments

SEO Into 2014: The Irreversible Changes in Google's Products

Google Maps

Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? Google is straying from being solely a place to search – and evolving into an area you can explore. How do SEO professionals understand and dominate this new side of discovery to drive traffic, engagement, branding and customer loyalty? 0 Comments

Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

yandex-search-interests-great-gatsby

Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now. Yandex has now rolled out their second-generation personalized search program. In real time, a user's search session will influence the search results they see and create new suggestions that aim to help them find what interests them right now. 0 Comments

Matt Cutts: Google Adding Panda to Real-Time Algorithm

Google Panda Update Logo

Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s Distinguished Engineer Matt Cutts. The latest (possibly final?) Panda refresh is expected today or Monday. Google Panda will soon evolve from monthly (or so) manual refreshes to a constant part of Google’s real-time algorithm, according to Google’s Distinguished Engineer Matt Cutts. The latest (possibly final?) Panda refresh is expected today or Monday. 0 Comments

Is Alibaba's New Search Engine Aliyun a Threat to Baidu in China?

nokia-aliyun-search

Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. Alibaba is back in search, having quietly unveiled Aliyun Search, a product developed by the Chinese ecommerce giant’s cloud unit recently, a move that could have huge implications for reigning search engine Baidu and ecommerce in the country. 0 Comments

Google Commissioned Report Aims to Protect Search Engine Free Speech Rights

first-amendment

In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm. In drawing comparisons to newspapers and other media outlets, scholar Eugene Volokh makes the case against government intervention in search results with a compelling argument to protect the First Amendment editorial rights of Google's algorithm. 0 Comments

How Google Uses Human Raters in Organic Search

how-does-google-use-human-raters-in-web-search

How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results and rankings? Google’s Distinguished Engineer Matt Cutts discusses search quality raters in this Google Webmaster Help video. How does Google use human raters as part of its algorithm? Do those raters have a direct affect on Google’s search results and rankings? Google’s Distinguished Engineer Matt Cutts discusses search quality raters in this Google Webmaster Help video. 0 Comments

Google's Search Quality Meeting Video: Where's the Beef?

Google Search Quality Meeting

Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search engine. However, the video is hardly revealing – I wish they'd give us search marketers a little bit more meat. Google has released an "uncut" 8-minute video of a search quality meeting to show the process of how Google improves its search engine. However, the video is hardly revealing – I wish they'd give us search marketers a little bit more meat. 0 Comments

Google Issues Panda Update Alert

matt-cutts-weather-report-tweet

Google Spam Czar Matt Cutts tweeted the other day about more Panda updates coming and speculation is these may become regular. In the past, he would use his blog to post what came to be called 'Weather Reports' about upcoming algorithm changes. Google Spam Czar Matt Cutts tweeted the other day about more Panda updates coming and speculation is these may become regular. In the past, he would use his blog to post what came to be called 'Weather Reports' about upcoming algorithm changes. 0 Comments

Google's Panda Update + Social = New Enterprise SEM Opportunities

The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. The elimination of link farms and content scrapers, along with the introduction of signals from authoritative social media networks, have combined to create new opportunities for enterprise-level search marketers. 0 Comments

SearchDay | Targeting your Search Advertising for Success

Today's search engine marketing news and opinion: Targeting your Search Advertising for Success; SEO? That Sounds Like Work; Insights Into Linking Everyone Should Read; and more. Today's search engine marketing news and opinion: Targeting your Search Advertising for Success; SEO? That Sounds Like Work; Insights Into Linking Everyone Should Read; and more. 0 Comments