Articles on SDKs

RSS

Are You Overpaying Your Advertising Partners for Mobile App Installs?

Last click attribution method

If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. If you're working with multiple publishers to promote your mobile app, it's critical to put right attribution technology in place to know who's responsible for the install event and which publisher should receive payment for generating that install. 0 Comments

Pros & Cons of the Top Mobile App Tracking Methods

app-marketing-attribution

Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. Ad tracking and attribution are key considerations for app marketers. Several tracking solutions are on the market, and each one employs very different approaches. Here are the pros and cons of the top mobile tracking methods. 0 Comments

2012 Analytics Year in Review & Predictions for 2013

the-future-next-exit

Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and customers. Here's a look back at the biggest trends of 2012, and how web analytics will evolve in 2013. 0 Comments

Google's Battle for the Mobile Web

mobile-web-growth-1996-2010

Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. Google and optimized mobile websites win by way of more traffic and searches. The latter slowly happens with the reinforcement of the quality of the mobile web. As more mobile sites are built, guess who will want to index and make sense of it all. 0 Comments