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Bid Management: The Day-Trading of the Paid Search World

There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? There are PhD infused automated systems, handmade data models, and the old-fashioned "gut feel" approach. Is any one method better than another for solving the data-driven puzzle of paid search? 0 Comments

When Clicks Don't Get Credit for the Sale

Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data. 0 Comments